Ulf Aagerup
Högskolan i Halmstad
H-index: 8
Europe-Sweden
Top articles of Ulf Aagerup
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Building a warm and competent B2B brand personality | European Journal of Marketing | Ulf Aagerup Svante Andersson Gabriel Baffour Awuah | 2022/12/19 |
Bullying in online brand communities-exploring consumers’ intentions to intervene | Jan Breitsohl Nadia Jiménez Phil Megicks Ioannis Krasonikolakis Stratos Ramoglou | 2022/10/12 | |
Men’s and women’s implicit negativity towards obese fashion models | Journal of Global Fashion Marketing | Ulf Aagerup | 2022/7/3 |
The ethics of conspicuous virtue signaling: when brand co-creation on social media turns negative | Ulf Aagerup | 2022/3/11 | |
Integrating Brands After Acquisitions: The Importance of Internal and External Factors in Emerging and Developed Countries | Manoella Antonieta Ramos Svante Andersson Ulf Aagerup | 2022 | |
How do mature born globals create customer value to achieve international growth? | International Marketing Review | Svante Andersson Gabriel Baffour Awuah Ulf Aagerup Ingemar Wictor | 2020/5/19 |
Building nightclub brand personality via guest selection | International Journal of Hospitality Management | Ulf Aagerup | 2020/2/1 |
Lean if You Are Seen: Improved Weight Loss via Social Media | Ulf Aagerup | 2020 |
