Ujang Sumarwan

Ujang Sumarwan

Institut Pertanian Bogor

H-index: 33

Asia-Indonesia

About Ujang Sumarwan

Ujang Sumarwan, With an exceptional h-index of 33 and a recent h-index of 30 (since 2020), a distinguished researcher at Institut Pertanian Bogor, specializes in the field of Consumer Behavior, Strategic Marketing, Pemasaran, Marketing, Social Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Uncover the trends, gaps, and main topics on online grocery shopping: Bibliometric analysis

Faktor-faktor yang mempengaruhi kualitas perkawinan pada keluarga suami istri bekerja di Kota Bogor

Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies

Decision Analysis To Rent of Co-Working Space and Virtual Office in Jabodetabek Areas

Parent Satisfaction: Contribution of Parental Involvement and School Service Quality Perception at Public Elementary School

The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products

Strategy development to increase consumer intention of purchasing prescription drugs through e-pharmacy in Indonesia

Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement

Ujang Sumarwan Information

University

Position

Consumer Behavior FEMAELAACIMFordekiis IKK-FEMA-IPB

Citations(all)

11509

Citations(since 2020)

7716

Cited By

5780

hIndex(all)

33

hIndex(since 2020)

30

i10Index(all)

88

i10Index(since 2020)

76

Email

University Profile Page

Institut Pertanian Bogor

Google Scholar

View Google Scholar Profile

Ujang Sumarwan Skills & Research Interests

Consumer Behavior

Strategic Marketing

Pemasaran

Marketing

Social Marketing

Top articles of Ujang Sumarwan

Title

Journal

Author(s)

Publication Date

Uncover the trends, gaps, and main topics on online grocery shopping: Bibliometric analysis

Terrylina A Monoarfa

Ujang Sumarwan

Arif Imam Suroso

Ririn Wulandari

2024/2/12

Faktor-faktor yang mempengaruhi kualitas perkawinan pada keluarga suami istri bekerja di Kota Bogor

SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial Dan Humaniora

Santy Fiscarini

Tin Herawati

Ujang Sumarwan

2024/2/9

Enhancing Unit-linked Insurance Consumer Loyalty: The Role of Service Quality, Information Asymmetry, and Agent Marketing Strategies

Journal of Consumer Sciences

Edi Yoga Prasetyo

Ujang Sumarwan

Nur Hasanah

2024/2/9

Decision Analysis To Rent of Co-Working Space and Virtual Office in Jabodetabek Areas

Indonesian Journal of Business and Entrepreneurship (IJBE)

Hartika Lisdiawati

Ujang Sumarwan

Lilik Noor Yuliati

2024/1/15

Parent Satisfaction: Contribution of Parental Involvement and School Service Quality Perception at Public Elementary School

Jurnal Paedagogy

Anindya Savira

Ujang Sumarwan

Istiqlaliyah Muflikhati

2024/4/22

The Effect of Tiktok Social Media Influencer, Brand Image, and Lifestyle on Purchase Intention of Local Skincare Products

Indonesian Journal of Business and Entrepreneurship (IJBE)

Komala Sari

Ujang Sumarwan

Jono M Munandar

2024/1/15

Strategy development to increase consumer intention of purchasing prescription drugs through e-pharmacy in Indonesia

International Journal of Risk & Safety in Medicine

Bungaran Panggabean

Budi Suharjo

Ujang Sumarwan

Lilik Noor Yuliati

2024/2/12

Strategi Periklanan Kosmetik Efektif Untuk Generasi Y Menggunakan Celebrity Endorsement

Jurnal Aplikasi Bisnis dan Manajemen (JABM)

Afra Nazhirah

Jono Mintarto Munandar

Ujang Sumarwan

2023/1/31

Revisiting the impact of corporate carbon management strategies on corporate financial performance: A systematic literature review

Maruli Sitompul

Arif Imam Suroso

Ujang Sumarwan

Nimmi Zulbainarni

2023/6/20

Consumer Characteristics Of Financing Company Service Users In Indonesia

Jurnal Syntax Transformation

Wernat Newell Simamora

Ujang Sumarwan

2023/10/25

A Conceptual Framework of Mobile Payment System Adoption and Use in Southeast Asia

JAS (Journal of ASEAN Studies)

Andreas Chang

Theresia Gunawan

Ujang Sumarwan

2023/12/20

Content analysis of social marketing content on# daurulang hashtag users on Instagram

Journal of Child, Family, and Consumer Studies

Dewi Sani Sukma

Ujang Sumarwan

2023/1/31

Analisis Faktor-Faktor yang Berpengaruh terhadap Sikap Pengguna Aset Digital Non-Fungible Token Berbasis Blockchain pada Komunitas NFT Indonesia

Jurnal Ilmu Keluarga & Konsumen

Retnaningsih Retnaningsih

Puspa Widya Utami

Istiqlaliyah Muflikhati

2010/1/1

Perception study of perceived value and social influence of digital health services in Indonesia

International Journal of Risk & Safety in Medicine

Bungaran Panggabean

Budi Suharjo

Ujang Sumarwan

Lilik Noor Yuliati

2023/6/5

PERCEPTION ANALYSIS OF PURCHASING ATTITUDE AND WILLINGNESS TO PAY FOR COFFEE AND NON-COFFEE BEVERAGE PRODUCTS.

Journal of Management & Agribusiness/Jurnal Manajemen & Agribisnis

Yurika Rahayu

Ujang Sumarwan

Yudha Heryawan

2023/11/1

CONTENT ANALYSIS OF FURNITURE PRODUCT PROMOTION WITH ENVIRONMENTAL CLAIMS ON INSTAGRAM

Journal of Child, Family, and Consumer Studies

Carissa Fauzia Arimurti

Ujang Sumarwan

2023/1/31

Driving success: A segmentation of customer admiration in automotive industry

Journal of Open Innovation: Technology, Market, and Complexity

Hartoyo Hartoyo

Erwin Manalu

Ujang Sumarwan

Popong Nurhayati

2023/6/1

Reaksi Konsumen Pasca Belanja Produk Pakaian dan Kosmetik Secara Online di Instagram

Jurnal Aplikasi Bisnis dan Manajemen (JABM)

Khairunnisa Ismah

Ujang Sumarwan

Popong Nurhayati

2023/9/30

CONTENT ANALYSIS OF ORGANIC CLAIM FOOD ADVERTISEMENT ON YOUTUBE

Journal of Child, Family, and Consumer Studies

Hanan Anisa Saniyah

Ujang Sumarwan

2023/10/31

Determinants of Customer Loyalty For Liquid Petroleum Gas (LPG) and Bio-Cng Products: A Case Study in West Nusa Tenggara

Jurnal Manajemen & Agribisnis

Ujang Sumarwan

Mimin Aminah

2023/3/31

See List of Professors in Ujang Sumarwan University(Institut Pertanian Bogor)