Tulin Erdem

New York University

H-index: 36

North America-United States

Tulin Erdem, With an exceptional h-index of 36 and a recent h-index of 27 (since 2020), a distinguished researcher at New York University,

His recent articles reflect a diverse array of research interests and contributions to the field:

Prior information and consumer search: Evidence from eye tracking

Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption

Attention trajectories capture utility accumulation and predict brand choice

History Of Marketing Science, The

Utility-based models of brand equity

Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?

Attention trajectories predict brand choice

How much do consumers know about the quality of products? Evidence from the diaper market

University	New York University
Position	Leonard N. Stern Professor of Business and Professor of Marketing, NYU-Stern
Citations(all)	15460
Citations(since 2020)	4922
Cited By	12566
hIndex(all)	36
hIndex(since 2020)	27
i10Index(all)	45
i10Index(since 2020)	39
Email	Access Email
University Profile Page	New York University
Google Scholar	View Google Scholar Profile

Title	Journal	Author(s)	Publication Date
Prior information and consumer search: Evidence from eye tracking	Management Science	Raluca Mihaela Ursu Tülin Erdem Qingliang Wang Qianyun Zhang	2024/3/6
Counter-cyclical price promotion: Capturing seasonal changes in stockpiling and endogenous consumption	Quantitative Marketing and Economics	Minjung Kwon Tülin Erdem Masakazu Ishihara	2023/12
Attention trajectories capture utility accumulation and predict brand choice	Journal of Marketing Research	Ana Martinovici Rik Pieters Tülin Erdem	2023/8
History Of Marketing Science, The		Russell S Winer Scott A Neslin	2023/6/16
Utility-based models of brand equity	Brands and Brand Management	JRJD Swait T Erdem	2009
Social Responsibility and Brand Equity in the Era of Brands With a Social Purpose: Does Helping Refugees Help Brands?	NYU Stern School of Business Forthcoming	Tulin Erdem Qianyun Poppy Zhang Vishal Singh Cagdas Sirin	2021
Attention trajectories predict brand choice	Tulin, Attention Trajectories Predict Brand Choice (February 14, 2021)	Ana Martinovici FGM Pieters Tulin Erdem	2021/2/14
How much do consumers know about the quality of products? Evidence from the diaper market	The Japanese Economic Review	Andrew T Ching Tülin Erdem Michael P Keane	2020/10

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