Tomás Baviera

About Tomás Baviera

Tomás Baviera, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at Universidad Politécnica de València, specializes in the field of Digital Marketing, Political Communication, Ethics, Organizational Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

El papel de la cosmovisión cristiana en el origen y la preservación del conocimiento científico

Speaking without Hurting: Assertiveness and Psychological Safety in Receiving Criticism

Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain

Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook …

Effect of fruit origin on consumers’ conscious and unconscious assessment of quality and purchase intention

Assessing Team Member Effectiveness among higher education students using 180 perspective

Análisis del aumento de seguidores y de la presencia multiplataforma de la clase política en Facebook, Twitter e Instagram en campañas electorales (2011-2019)

Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain

Tomás Baviera Information

University

Position

Senior Lecturer of Marketing at

Citations(all)

450

Citations(since 2020)

353

Cited By

190

hIndex(all)

14

hIndex(since 2020)

11

i10Index(all)

15

i10Index(since 2020)

11

Email

University Profile Page

Universidad Politécnica de València

Google Scholar

View Google Scholar Profile

Tomás Baviera Skills & Research Interests

Digital Marketing

Political Communication

Ethics

Organizational Behavior

Top articles of Tomás Baviera

Title

Journal

Author(s)

Publication Date

El papel de la cosmovisión cristiana en el origen y la preservación del conocimiento científico

Cuadernos de pensamiento

Tomás Baviera

2023/12/13

Speaking without Hurting: Assertiveness and Psychological Safety in Receiving Criticism

Revista Empresa y Humanismo

Lucía-Carla Durán-Terrádez

Tomás Baviera

2023/6/27

Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain

Journal of Political Marketing

Tomás Baviera

Lorena Cano-Orón

Dafne Calvo

2023/1/18

Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook …

International Journal of Marketing, Communication and New Media

Tomás Baviera

Sergio Rodríguez Rodríguez

2023

Effect of fruit origin on consumers’ conscious and unconscious assessment of quality and purchase intention

Amparo Baviera-Puig

Tomás Baviera

Carmen Escribá-Pérez

Juan Buitrago-Vera

2023

Assessing Team Member Effectiveness among higher education students using 180 perspective

The International Journal of Management Education

Tomás Baviera

Amparo Baviera-Puig

Carmen Escribá-Pérez

2022/11/1

Análisis del aumento de seguidores y de la presencia multiplataforma de la clase política en Facebook, Twitter e Instagram en campañas electorales (2011-2019)

Fonseca, Journal of Communication

José Gamir-Ríos

CANO-ORÓN Lorena

Tomás Baviera

2022

Political advertising on social media: Issues sponsored on Facebook ads during the 2019 General Elections in Spain

Communication & Society

Tomás Baviera

Javier Sánchez-Junqueras

Paolo Rosso

2022/6/7

Who leads the conversation? Influential Twitter users during a niche sporting event

Revista Mediterránea de Comunicación/Mediterranean Journal of Communication

José María Lamirán-Palomares

Amparo Baviera-Puig

Tomás Baviera

2022

Leadership skill assessment: Student leadership practices inventory application in a Spanish Marketing Course

Amparo Baviera-Puig

Carmen Escribá-Pérez

Tomás Baviera

2021/3

Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns

Media and Communication

Lorena Cano Orón

Dafne Calvo Miguel

Guillermo López García

Tomás Baviera

2021

Global Spaces for Local Politics: An Exploratory Analysis of Facebook Ads in Spanish Election Campaigns

Social Sciences

Dafne Calvo

Lorena Cano-Orón

Tomás Baviera

2021/7/15

2019 Spanish General Elections Facebook Ads Dataset

Tomás Baviera Puig

2020/6/17

Internal benchmarking in retailing with DEA and GIS: the case of a loyalty-oriented supermarket chain

Journal of Business Economics and Management

Amparo Baviera-Puig

Tomás Baviera

Juan Buitrago-Vera

Carmen Escribá-Pérez

2020/6/2

Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

Social Sciences

José María Lamirán-Palomares

Tomás Baviera

Amparo Baviera-Puig

2020

See List of Professors in Tomás Baviera University(Universidad Politécnica de València)

Co-Authors

H-index: 75
Paolo Rosso

Paolo Rosso

Universidad Politécnica de València

H-index: 51
Ramón Salaverría (ORCID:0000-0002-4188-7811)

Ramón Salaverría (ORCID:0000-0002-4188-7811)

Universidad de Navarra

H-index: 26
Guillermo López-García

Guillermo López-García

Universidad de Valencia

H-index: 20
Dolors Palau-Sampio

Dolors Palau-Sampio

Universidad de Valencia

H-index: 17
Amparo Baviera-Puig

Amparo Baviera-Puig

Universidad Politécnica de València

H-index: 15
Llorca-Abad, Germán

Llorca-Abad, Germán

Universidad de Valencia

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