Thomas Otter

Thomas Otter

Goethe-Universität Frankfurt am Main

H-index: 21

Europe-Germany

About Thomas Otter

Thomas Otter, With an exceptional h-index of 21 and a recent h-index of 13 (since 2020), a distinguished researcher at Goethe-Universität Frankfurt am Main, specializes in the field of Marketing, Bayesian Analysis.

His recent articles reflect a diverse array of research interests and contributions to the field:

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

Constrained heterogeneity

Omitted budget constraint bias and implications for competitive pricing

Measuring evidence for mediation in the presence of measurement error

Discrete Choice in Marketing through the Lens of Rational Inattention

Measuring income and wealth effects on private-label demand with matched administrative data

When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity

permission!

Thomas Otter Information

University

Position

Professor of Marketing

Citations(all)

1771

Citations(since 2020)

661

Cited By

1636

hIndex(all)

21

hIndex(since 2020)

13

i10Index(all)

29

i10Index(since 2020)

19

Email

University Profile Page

Goethe-Universität Frankfurt am Main

Google Scholar

View Google Scholar Profile

Thomas Otter Skills & Research Interests

Marketing

Bayesian Analysis

Top articles of Thomas Otter

Title

Journal

Author(s)

Publication Date

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices

Available at SSRN 4790799

Ryan Dew

Nicolas Padilla

Lan E Luo

Shin Oblander

Asim Ansari

...

2024/4/10

Constrained heterogeneity

Available at SSRN 4331470

Tetyana Kosyakova

Max J Pachali

Adam N Smith

Thomas Otter

2023

Omitted budget constraint bias and implications for competitive pricing

Journal of Marketing Research

Max J Pachali

Peter Kurz

Thomas Otter

2023/10

Measuring evidence for mediation in the presence of measurement error

Journal of Marketing Research

Arash Laghaie

Thomas Otter

2023/10

Discrete Choice in Marketing through the Lens of Rational Inattention

Available at SSRN 4530519

Sergey Turlo

Matteo Fina

Johannes Kasinger

Arash Laghaie

Thomas Otter

2023/8/3

Measuring income and wealth effects on private-label demand with matched administrative data

Marketing Science

Calogero Brancatelli

Adrian Fritzsche

Roman Inderst

Thomas Otter

2022/5

When do established CPG product brands benefit from a corporate-brand endorsement? The moderating role of consumer needs and brand familiarity

Journal of Product & Brand Management

Andreas Strebinger

Thomas Otter

2022/12/22

permission!

Sergey Turlo

Matteo Fina

Johannes Kasinger

Arash Laghaie

Thomas Otter

2022/10/29

Bayesian consumer profiling: How to estimate consumer characteristics from aggregate data

Journal of Marketing Research

Arnaud De Bruyn

Thomas Otter

2022/8

Better Information From Survey Data: Filtering Out State Dependence Using Eye-Tracking Data

psychometrika

Joachim Büschken

Ulf Böckenholt

Thomas Otter

Daniel Stengel

2022/6/1

Bayesian Models

Thomas Otter

2021/12/3

Impact of information sequence for a main product and an add-on product on consumer overspending

Thomas Otter

Michael Steiner

Markus Husemann-Kopetzky

2021/10/5

Estimating network effects in two-sided markets

Journal of Management Information Systems

Oliver Hinz

Thomas Otter

Bernd Skiera

2020/1/2

How to generalize from a hierarchical model?

Quantitative Marketing and Economics

Max J Pachali

Peter Kurz

Thomas Otter

2020/12

Exact mcmc for choices from menus—measuring substitution and complementarity among menu items

Marketing Science

Tetyana Kosyakova

Thomas Otter

Sanjog Misra

Christian Neuerburg

2020/3

See List of Professors in Thomas Otter University(Goethe-Universität Frankfurt am Main)