ProfessorsProfessors of University of WyomingTerri Rittenburg

Terri Rittenburg

University of Wyoming

H-index: 19

North America-United States

About Terri Rittenburg

Terri Rittenburg, With an exceptional h-index of 19 and a recent h-index of 12 (since 2020), a distinguished researcher at University of Wyoming, specializes in the field of Marketing ethics, global business ethics, consumer vulnerability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies

Ethical issues in target marketing: inclusion, exclusion, and consumer vulnerability

Consumers’ navigation of risk perceptions in the adoption of stigmatized products

Terri Rittenburg Information

University	University of Wyoming
Position	Associate Professor Emerita
Citations(all)	2650
Citations(since 2020)	1123
Cited By	1910
hIndex(all)	19
hIndex(since 2020)	12
i10Index(all)	22
i10Index(since 2020)	14
Email	Access Email
University Profile Page	University of Wyoming
Google Scholar	View Google Scholar Profile

Terri Rittenburg Skills & Research Interests

Marketing ethics

global business ethics

consumer vulnerability

Top articles of Terri Rittenburg

Title	Journal	Author(s)	Publication Date
Amplifying marginalised consumers’ voices: A case for trauma-informed qualitative methodologies	International Journal of Market Research	Elizabeth Crosby Kim McKeage Terri L Rittenburg Natalie R Adkins	2023/3
Ethical issues in target marketing: inclusion, exclusion, and consumer vulnerability		Terri L Rittenburg Matthew B Lunde	2022/10/11
Consumers’ navigation of risk perceptions in the adoption of stigmatized products	Journal of Business Research	Edna G Ndichu Terri L Rittenburg	2021/8/1