Tamer BARAN

About Tamer BARAN

Tamer BARAN, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Pamukkale Üniversitesi, specializes in the field of Marketing, Islamic Marketing, Retailing, Branding, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS

Attitudes toward the design of Islamic mobile shopping apps in Turkey: the case of hijab clothing mobile apps from the perspective of conservative consumers

Likert Tipi Ölçeklerle Elde Edilen Verilerde Cevap Etiketi Sıralamasının Katılımcıların Cevaplarına Etkisi

Pazarlama araştırmalarında kullanılan Likert tipi ölçeklerdeki cevap alternatifi sayısının ölçek güvenilirliğine etkisi

A Systematic Review and Research Agenda on Standardization versus Adaptation of Brand Elements in International Markets

COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society

Are participation and conventional banks operating under the same roof really different? Evidence from Turkish bank clients

Perspective Chapter: A Systematic Review and Research Agenda on Standardization versus Adaptation of Brand Elements in International Markets

Tamer BARAN Information

University

Position

Senior Lecturer Marketing PhD

Citations(all)

405

Citations(since 2020)

362

Cited By

98

hIndex(all)

8

hIndex(since 2020)

7

i10Index(all)

7

i10Index(since 2020)

6

Email

University Profile Page

Google Scholar

Tamer BARAN Skills & Research Interests

Marketing

Islamic Marketing

Retailing

Branding

Consumer Behavior

Top articles of Tamer BARAN

Title

Journal

Author(s)

Publication Date

AN INVESTIGATION ON THE EFFECT OF AD EXPENSES ON BRAND VALUE IN THE BANKING SECTOR THROUGH PANEL DATA ANALYSIS

Pazarlama ve Pazarlama Araştırmaları Dergisi

Tamer BARAN

2023/5/5

Attitudes toward the design of Islamic mobile shopping apps in Turkey: the case of hijab clothing mobile apps from the perspective of conservative consumers

Journal of Islamic Accounting and Business Research

Tamer Baran

Süleyman Barutçu

2023/3/15

Likert Tipi Ölçeklerle Elde Edilen Verilerde Cevap Etiketi Sıralamasının Katılımcıların Cevaplarına Etkisi

Pamukkale Üniversitesi İşletme Araştırmaları Dergisi

Tamer BARAN

2023/12/12

Pazarlama araştırmalarında kullanılan Likert tipi ölçeklerdeki cevap alternatifi sayısının ölçek güvenilirliğine etkisi

İşletme

Tamer BARAN

İbrahim Halil EFENDİOĞLU

Bekir ÖZKAN

KOÇ Fatih

2023/9/9

A Systematic Review and Research Agenda on Standardization versus Adaptation of Brand Elements in International Markets

Tamer Baran

2022/5/5

COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society

Journal of Islamic Marketing

Tamer Baran

2022/8/29

Are participation and conventional banks operating under the same roof really different? Evidence from Turkish bank clients

Journal of Islamic Accounting and Business Research

Tamer Baran

2022/5/31

Perspective Chapter: A Systematic Review and Research Agenda on Standardization versus Adaptation of Brand Elements in International Markets

Tamer Baran

2022/5/5

A Structural Model Proposal for Attitudes of Turkish Consumers’ towards Discount Stores’ Private Labels

Journal of Research in Business

Tamer BARAN

2021/12

A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)

Tamer Baran

2021/6/8

Comparison of parametric and non-parametric methods to analyse the data gathered by a likert-type scale

Transportation Research Record

Bhavani Shankar Balla

Prasanta K Sahu

Agnivesh Pani

Sushant Sharma

Bandhan Bandhu Majumdar

2022/8

Tüketicilerin indirim mağazalarına karşı tutumlarına yönelik bir yapısal model önerisi

İşletme Araştırmaları Dergisi

Tamer Baran

2021

Food, Rural Heritage, and Tourism in the Local Economy: Case Studies in Serbia, Romania, Italy, and Turkey

Donatella Privitera

Snežana Štetić

Tamer Baran

Adrian Nedelcu

2020

See List of Professors in Tamer BARAN University(Pamukkale Üniversitesi)

Co-Authors

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