Svetlana Stepchenkova

Svetlana Stepchenkova

University of Florida

H-index: 40

North America-United States

About Svetlana Stepchenkova

Svetlana Stepchenkova, With an exceptional h-index of 40 and a recent h-index of 37 (since 2020), a distinguished researcher at University of Florida, specializes in the field of Tourism, marketing communications, consumer behavior, research methodology, cultural comparisons.

His recent articles reflect a diverse array of research interests and contributions to the field:

Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis

Comprehensive examination of online reviews divergence over time and platform types

Authentication of Tourist Attractions: Authenticity Orientation Attitude and National Culture

The Effect of Media on Tourists’ Perceptions of a Country-Target of Animosity in the China–US Context

Alastair Morrison: people, partnerships, packaging, and programming (4Ps to success)

Comparative analysis and applicability of GENE, CETSCALE, and TE ethnocentrism scales in tourism context

Invisible power of culture: Mapping tourist information flow of national DMO websites

Detecting early signs of overtourism: bringing together indicators of tourism development with data fusion

Svetlana Stepchenkova Information

University

Position

___

Citations(all)

8456

Citations(since 2020)

4882

Cited By

5379

hIndex(all)

40

hIndex(since 2020)

37

i10Index(all)

58

i10Index(since 2020)

52

Email

University Profile Page

University of Florida

Google Scholar

View Google Scholar Profile

Svetlana Stepchenkova Skills & Research Interests

Tourism

marketing communications

consumer behavior

research methodology

cultural comparisons

Top articles of Svetlana Stepchenkova

Title

Journal

Author(s)

Publication Date

Compete or Avoid? Assessing Brand Competition Strategies with Spatial Colocation Analysis

Tourism and Hospitality

Lijuan Su

Andrei Kirilenko

Svetlana Stepchenkova

2024/2/26

Comprehensive examination of online reviews divergence over time and platform types

International Journal of Hospitality Management

Andrei Kirilenko

Svetlana Stepchenkova

Ronald Gromoll

Yeonseo Jo

2024/2/1

Authentication of Tourist Attractions: Authenticity Orientation Attitude and National Culture

Svetlana Stepchenkova

Xiangyi Dai

Rafael Guerrero-Rodríguez

Veronika Belyaeva

Minseong Kim

...

2023

The Effect of Media on Tourists’ Perceptions of a Country-Target of Animosity in the China–US Context

Journal of China Tourism Research

Xiangyi Dai

Svetlana Stepchenkova

Andrei P Kirilenko

2023/12/1

Alastair Morrison: people, partnerships, packaging, and programming (4Ps to success)

Early Framers of Tourism Knowledge, Volume I

Svetlana Stepchenkova

2023/6/27

Comparative analysis and applicability of GENE, CETSCALE, and TE ethnocentrism scales in tourism context

Current Issues in Tourism

Svetlana Stepchenkova

2023/5/3

Invisible power of culture: Mapping tourist information flow of national DMO websites

Journal of Travel Research

Hyejin Park

Svetlana Stepchenkova

2023/4

Detecting early signs of overtourism: bringing together indicators of tourism development with data fusion

Journal of Travel Research

Andrei P Kirilenko

Shihan Ma

Svetlana O Stepchenkova

Lijuan Su

T Franklin Waddell

2023/2

Responding to Visitor Density Pre and Post COVID-19 Outbreak: The Impact of Personality Type on Perceived Crowdedness, Feeling of Being Comfortable, and Anticipated Experience

Sustainability

Humeyra Dogru-Dastan

Svetlana Stepchenkova

Andrei P Kirilenko

2022/3/27

Sentiment Analysis: Gaging Opinions of Large Groups

Andrei P Kirilenko

Luyu Wang

Svetlana O Stepchenkova

2022/1/31

Automated topic modeling of tourist reviews: Does the Anna Karenina principle apply?

Tourism Management

Andrei P Kirilenko

Svetlana O Stepchenkova

Xiangyi Dai

2021/4/1

The effect of authenticity orientation on existential authenticity and postvisitation intended behavior

Journal of Travel Research

Svetlana Stepchenkova

Veronika Belyaeva

2021/2

Will the present younger adults become future orbital space tourists?

Tourism Recreation Research

Luyu Wang

Svetlana Stepchenkova

Andrei P Kirilenko

2021/1/2

discovering cultural differences through information flow of national DMOs websites

Hyejin Park

Svetlana Stepchenkova

2021

Do consumers care about CSR activities of their favorite restaurant brands? Evidence from engagement on social networks

Journal of Hospitality Marketing & Management

Minseong Kim

Svetlana Stepchenkova

2021/4/3

The Impact of Crisis Characteristics and Media Coverage on the Public’s Attitude Toward Tourism Organization Expressed on Sina Weibo

Lijuan Su

Svetlana Stepchenkova

2021

Authenticity orientation as an attitude: Scale construction and validation

Tourism Management

Svetlana Stepchenkova

Hyejin Park

2021/4/1

Experimental investigation of the impact of a destination promotional video with physiological and self-reported measures

Tourism Management Perspectives

Rafael Guerrero-Rodríguez

Svetlana Stepchenkova

Andrei Kirilenko

2020/1/1

Altruistic values and environmental knowledge as triggers of pro-environmental behavior among tourists

Current Issues in Tourism

Min-Seong Kim

Svetlana Stepchenkova

2020/7/2

Corporate social responsibility authenticity from the perspective of restaurant consumers

The Service Industries Journal

Minseong Kim

Svetlana Stepchenkova

2020/12/9

See List of Professors in Svetlana Stepchenkova University(University of Florida)

Co-Authors

H-index: 86
SooCheong (Shawn) Jang, Ph.D.

SooCheong (Shawn) Jang, Ph.D.

Purdue University

H-index: 82
Alastair M Morrison

Alastair M Morrison

University of Greenwich

H-index: 53
Xiang (Robert) Li

Xiang (Robert) Li

Temple University

H-index: 44
Lori Pennington-Gray

Lori Pennington-Gray

University of South Carolina

H-index: 33
Andrei P. Kirilenko

Andrei P. Kirilenko

University of Florida

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