SUSIE PERBAWASARI

About SUSIE PERBAWASARI

SUSIE PERBAWASARI, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at Universitas Padjadjaran, specializes in the field of Budaya perusahaan, branding, public relations, komunikasi organisasi.

His recent articles reflect a diverse array of research interests and contributions to the field:

Maximizing brand image building as a semi-pub café through emotional branding

Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience

Communication and cultural inheritance through a traditional school in Dangiang Village, Garut

Peningkatan Minat Masyarakat Dalam Seni Dan Budaya Oleh Bengkel Kreatif Hello Indonesia (Studi kasus Bengkel Kreatif Hello Indonesia di Tangerang Selatan dengan Metode Kualitatif)

Dinamika Komunikasi Mitigasi Bencana Kebakaran Hutan Dan Lahan Pemerintah Dan Masyarakat

Creating Sustainable Content By Integrating Cultural Heritage on Instagram

Establishment of Healthy Living Characters and The Inheritance of Local Wisdom Values in Miduana Indigenous Communities

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

SUSIE PERBAWASARI Information

University

Position

___

Citations(all)

454

Citations(since 2020)

425

Cited By

106

hIndex(all)

11

hIndex(since 2020)

11

i10Index(all)

14

i10Index(since 2020)

13

Email

University Profile Page

Google Scholar

SUSIE PERBAWASARI Skills & Research Interests

Budaya perusahaan

branding

public relations

komunikasi organisasi

Top articles of SUSIE PERBAWASARI

Title

Journal

Author(s)

Publication Date

Maximizing brand image building as a semi-pub café through emotional branding

Jurnal Manajemen Komunikasi

Nurul Izzah

Suwandi Sumartias

Susie Perbawasari

2024/4/30

Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience

Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia

Nurul Izzah

Suwandi Sumartias

Susie Perbawasari

2023

Communication and cultural inheritance through a traditional school in Dangiang Village, Garut

Jurnal Kajian Komunikasi

Susie Perbawasari

Diah Fatma Sjoraida

Renata Anisa

Priyo Subekti

Iriana Bakti

2023/6/30

Peningkatan Minat Masyarakat Dalam Seni Dan Budaya Oleh Bengkel Kreatif Hello Indonesia (Studi kasus Bengkel Kreatif Hello Indonesia di Tangerang Selatan dengan Metode Kualitatif)

Jurnal Ilmiah Wahana Pendidikan

Nia Surya Amiati

Susie Perbawasari

Centurion Priyatna

2023/6/25

Dinamika Komunikasi Mitigasi Bencana Kebakaran Hutan Dan Lahan Pemerintah Dan Masyarakat

Professional: Jurnal Komunikasi dan Administrasi Publik

Fatan Audi Havip

Susie Perbawasari

Agus Rahmat

2023/12/31

Creating Sustainable Content By Integrating Cultural Heritage on Instagram

Interdisciplinary Social Studies

Ingrid Tedjakumala

Ninis Agustini Damayanti

Deddy Mulyana

Susie Perbawasari

2023/2/23

Establishment of Healthy Living Characters and The Inheritance of Local Wisdom Values in Miduana Indigenous Communities

Journal of Law and Sustainable Development

Susie Perbawasari

Agus Rahmat

Iriana Bakti

Priyo Subekti

2023/12/7

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

Journal of Islamic Marketing

Witanti Prihatiningsih

Ninis Agustini Damayani

Asep Suryana

Susie Perbawasari

2023/2/10

Pull Strategy Marketing Public Relations PT Gramedia Asri Media dalam Menarik Perhatian Publik terhadap Produk

Jurnal Administrasi Bisnis Terapan (JABT)

Safrina Nur Samsiah

Meutia Nada Zahrany

Fathiya Amajida

Susie Perbawasari

Renata Anisa

2023/12

Crafting Folktale Narratives: Bangflo Coffee's Innovative Digital Storytelling Journey on Instagram

Journal of Law and Sustainable Development

Ingrid Tedjakumala

Ninis Agustini Damayani

Deddy Mulyana

Susie Perbawasari

2023

Pembuatan Strategi Destinasi Branding untuk Optimalisasi Potensi Lokal di Kecamatan Jatigede, Sumedang

Inovasi Jurnal Pengabdian Masyarakat

Priyo Subekti

Trie Damayanti

Feliza Zubair

Susie Perbawasari

Renata Anisa

...

2023/10/23

PROSES EMPLOYER BRANDING PT RUANG RAYA INDONESIA (RUANGGURU)

Judul Ilmu Komunikasi UHO: Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi

Hecka Athaya Shabrina

Hanny Hafiar

Susie Perbawasari

2022

The Role of Community Radio in Participation of Development of Various Fields in Rural Communities

Journal of Positive School Psychology

Dian Wardiana Sjuchro

Nuryah Asri Sjafirah

Susie Perbawasari

Rully Khairul Anwar

Petrus Ana Andung

2022/3/3

The Tradition and Communication Culture of the Cireundeu Traditional Village Community

Susie Perbawasari

Renata Anisa

Diah Sjoraida

Priyo Subekti

2022/3/3

SOSIALISASI KONSEP PARIWISATA HALAL MELALUI RADIO KOMUNITAS

SWARNA: Jurnal Pengabdian Kepada Masyarakat

Susie Perbawasari

Dian Wardiana

Yanti Setianti

Renata Anisa

Aat Ruchiat Nugraha

2022/10/18

Sosialisasi Pemanfaatan Mitos dalam Komunikasi Kesehatan kepada Masyarakat Desa Selasari Pangandaran

Amalee: Indonesian Journal of Community Research and Engagement

Susie Perbawasari

Diah Fatma Sjoraida

Renata Anisa

Dwi Masrina

2022/3/1

The Dialectics Of Local Wisdom-Based Health Communication (The Presence of “Indung Beurang” in Kampung Naga Indigenous People during Modern Era)

Susie Perbawasari

Diah Sjoraida

Renata Anisa

Priyo Subekti

Iriana Bakti

2022/8/18

Digital branding Kantor Arsip Universitas Padjadjaran dalam upaya penguatan reputasi

PRofesi Humas

Wawat Setiawati

Wina Erwina

Susie Perbawasari

2022/2/11

Between Myths And Ethos: Framing Messages For Environmental Communication Of Kampung Naga Tasikmalaya West Java

Sosiohumaniora

Suwandi Sumartias

Priyo Subekti

Susie Perbawasari

Iriana Bakti

2022/7/4

Integrating Culture On Coffee Brand’s Instagram Posts For Jakarta Millenials

Baltic Journal of Law & Politics

Ingrid Tedjakumala

Ninis Agustini Damayani

Deddy Mulyana

Susie Perbawasari

2022

See List of Professors in SUSIE PERBAWASARI University(Universitas Padjadjaran)