Sungha Jang
San Francisco State University
H-index: 12
North America-United States
Top articles of Sungha Jang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How Do Consumers Evaluate Identical Products at Different Retailers? A Text Mining Approach Using Product Reviews | Australasian Marketing Journal | Sungha Jang Ji Hye Kang Tian Liu Huichen Yang | 2024/2/29 |
Multiple keywords management in sponsored search advertising with interrelated consumer clicks | Journal of Business Research | Sungha Jang Alex Jiyoung Kim Jiho Yoon | 2022/2/1 |
Reinforcement learning and risk preference in equity linked notes markets | Journal of Empirical Finance | Reo Song Sungha Jang Yingdi Wang Dominique M Hanssens Jaebeom Suh | 2021/9/24 |
Search, purchase, and satisfaction in a multiple-channel environment: How have mobile devices changed consumer behaviors? | Journal of Retailing and Consumer Services | Sonika Singh Sungha Jang | 2020/7/14 |
