Sujo Thomas
Ahmedabad University
H-index: 13
Asia-India
Top articles of Sujo Thomas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Investigating the impact of organisation culture, personal-job fit and employee engagement on turnover intention: an assessment of the IT sector from an emerging market perspective | International Journal of Economics and Business Research | Viral Bhatt Sujo Thomas Dhruti Chauhan Ritesh Patel | 2024 |
Predicting user loyalty and repeat intention to donate towards fantasy sports gaming platforms: A large‐sample study based on a model integrating philanthropic actions, well … | Journal of Philanthropy and Marketing | AKS Suryavanshi Sujo Thomas Twinkle Trivedi Ritesh Patel Viral Bhatt | 2024 |
Predicting cause-related marketing patronage intentions, corporate social responsibility motives and moderating role of spirituality | Journal of Fashion Marketing and Management: An International Journal | Sujo Thomas Suryavanshi AKS Viral Bhatt Vinod Malkar Sudhir Pandey | 2024/1/18 |
Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context | International Journal of Electronic Marketing and Retailing | Susmita Suggala Bharati Pathak Sujo Thomas | 2023/1/31 |
Predicting CRM purchase intention by examining congruence, shopping orientation and mood moderation: Applying congruence theory with SEM-ANN-NCA method | International Review on Public and Nonprofit Marketing | AKS Suryavanshi Viral Bhatt Sujo Thomas Ritesh Patel Twinkle Trivedi | 2023/12/20 |
An integrated SEM-ANN-NCA approach to predict the factors influencing CSR authenticity and CRM purchase intentions: an attribution theory perspective | Journal of Marketing Theory and Practice | Sudhir Pandey Sujo Thomas Viral Bhatt Ritesh Patel Vinod Malkar | 2023/8/19 |
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness | International Review on Public and Nonprofit Marketing | Ritesh Patel Viral Bhatt Sujo Thomas Twinkle Trivedi Sudhir Pandey | 2023/4/29 |
Leadership and achieving sustainable solutions - shifting landscape of green business practices | Sujo Thomas Susmita Suggala Sudhir Pandey | 2022 | |
Impact of skepticism on CRM luxury campaign participation intention of Generation Z | International Journal of Emerging Markets | Sujo Thomas Viral Bhatt Ritesh Patel | 2022 |
Tembo Global Industries Limited–financing dilemma for the COVID-19 project | The CASE Journal | Pervin A Gandhi Sujo Thomas | 2022/11/21 |
Testing the Influence of Donation Message- framing, Donation Size, and Product Type (Androgynous Luxury: Hedonic Vs. Eco-friendly: Utilitarian) on CRM Participation Intention | Journal of Nonprofit & Public Sector Marketing | Ritesh Patel Sujo Thomas Viral Bhatt | 2022 |
Investigating the factors influencing consumers' purchase intention towards online private labels in the Indian context | International Journal of Business Competition and Growth | Sujo Thomas Susmita Suggala Dhruv Agarwal | 2022 |
Private-label grocery buyers’ donation intentions and trust in CRM campaigns: an empirical analysis by employing social identity theory | Society and Business Review | Sujo Thomas Ritesh Patel Viral Bhatt | 2022 |
Leadership and Achieving Sustainable Solutions | Sujo Thomas Susmita Suggala Sudhir Pandey | 2022 | |
A neural network approach for predicting sustainable consumption behaviour of SNS users by integrating personality traits and e-mavenism | Academy of Marketing Studies Journal | Viral Bhatt Twinkle Trivedi Ritesh Patel Harsha Jariwala Sujo Thomas | 2022 |
Psychological antecedents of consumer trust in CRM campaigns and donation intentions: The moderating role of creativity | Journal of Retailing and Consumer Services | Sujo Thomas Ashwin Jadeja | 2021/7/1 |
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product | International Review on Public and Nonprofit Marketing | Sujo Thomas Ashwin Jadeja Krishnaba Vaghela Richa Shreevastava | 2021 |
Investigating interactive marketing technologies - adoption of augmented/virtual reality in the Indian context | International Journal of Business Competition and Growth | Sujo Thomas | 2021 |
Examining the effect of message characteristics, popularity, engagement, and message appeals: evidence from Facebook corporate pages of tourism organisations | International Journal of Business and Emerging Markets | Sujo Thomas Sonal Kureshi Arpan Yagnik | 2021 |
Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity | Journal of Nonprofit & Public Sector Marketing | Sujo Thomas | 2021/8 |
