Stephan Liozu
Case Western Reserve University
H-index: 21
North America-United States
Top articles of Stephan Liozu
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Digital Pricing Strategy: Capturing Value from Digital Innovations | Stephan M Liozu Andreas Hinterhuber | 2023/6/27 | |
Pricing and CEOs: why top executives need to get involved | Journal of Business Strategy | Stephan M Liozu Andreas Hinterhuber | 2022/8/12 |
Pricing as a driver of profitable growth: An agenda for CEOs and senior executives | Business Horizons | Stephan Liozu Andreas Hinterhuber | 2022/7/1 |
The adoption of pricing from an organizational perspective and its impact on relative firm performance | Journal of Revenue and Pricing Management | Stephan M Liozu | 2021/8 |
Special issue editorial:“Organizing for pricing excellence” | Stephan M Liozu Andreas Hinterhuber | 2021/8 | |
Digital transformation and the role of customer-centric innovation: Interview with the chief value officer, Thales | Andreas Hinterhuber Stephan M Liozu | 2021/5/26 | |
New product pricing in business markets: The role of psychological traits | Journal of Business Research | Andreas Hinterhuber Mario Kienzler Stephan Liozu | 2021/9/1 |
Factors that contribute to managers becoming engaged in unintentional price war | Journal of Revenue and Pricing Management | Rick Cardot Dick Boland Stephan M Liozu | 2021/8 |
Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts | Journal of Revenue and Pricing Management | Stephan M Liozu Sven Feurer Andreas Hinterhuber Arch Woodside | 2021/8 |
Ethical and legal considerations of artificial intelligence and algorithmic decision-making in personalized pricing | Journal of Revenue and Pricing Management | Joshua A Gerlick Stephan M Liozu | 2020/4 |
Value champions in business markets: Four role configurations | Industrial Marketing Management | Joona Keränen Stephan Liozu | 2020/2/1 |
