Stefan E. Genchev
University of Central Oklahoma
H-index: 13
North America-United States
Top articles of Stefan E. Genchev
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Male and female sports fans: Team identification, satisfaction with team performance, and consumption behavior | Journal of Marketing Development and Competitiveness | Stefan E Genchev Gordon Gray Stacia Wert-Gray | 2021/7/14 |
The effects of expectancy and heuristics on the major selection process | Sammy Muriithi Zane Swanson Stefan Genchev | 2021 |