SONIA SAN MARTÍN
Universidad de Burgos
H-index: 37
Europe-Spain
Top articles of SONIA SAN MARTÍN
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effect of smartphone addiction on compulsive app downloading tendency: protective factors for generation Z consumers | Young Consumers | Nadia Jimenez Sonia San Martin Paula Rodríguez-Torrico | 2024/4/15 |
Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement | Journal of Product & Brand Management | Paula Rodríguez-Torrico Rebeca San José Cabezudo Sonia San-Martín | 2024/1/15 |
Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda | Paula Rodríguez-Torrico Sonia San-Martín Rebeca San José Cabezudo | 2024/3/14 | |
Customers' predisposition to use mobile banking: resource's availability is decisive | International Journal of Mobile Communications | Jana Prodanova Sonia San-Martín Nadia Jiménez | 2023 |
What colour are you? Smartphone addiction traffic lights and user profiles | European Journal of Management and Business Economics | Sonia San-Martín Nadia Jiménez | 2023/5/12 |
Smartphones, the new addiction: causes and consequences for elementary and high school students according to teachers and experts | Computers in the Schools | Paula Rodríguez-Torrico Sonia San-Martín Nadia Jiménez | 2023/4/3 |
Will you support or oppose? The impact of region-of-origin bias on oppositional loyalty | Journal of International Consumer Marketing | Dalia Abdelwahab Sonia San-Martín Nadia Jiménez | 2023/5/27 |
Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing | Journal of Research in Interactive Marketing | Paula Rodríguez-Torrico Rebeca San José Cabezudo Sonia San-Martín Lauren Trabold Apadula | 2023/1/25 |
¿ Conectamos? El marketing relacional en la era del mix de canales | Paula Rodríguez–Torrico Sonia San-Martín Rebeca San José Cabezudo | 2022/7 | |
Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and … | Journal of Brand Management | Dalia Abdelwahab Sonia San-Martín Nadia Jiménez | 2022/1 |
La adicción al smartphone: el nuevo reto de la educación superior | Paula Rodríguez-Torrico Sonia San Martín Gutiérrez N Jiménez | 2021 | |
Are you technologically prepared for mobile shopping? | The Service Industries Journal | Jana Prodanova Sonia San-Martín Nadia Jimenez | 2021/7/27 |
Quality Requirements for Continuous Use of E-learning Systems at Public vs. Private Universities in Spain | Digital Education Review | Jana Prodanova Sonia San Martín Estefanía Jerónimo Sánchez-Beato | 2021 |
The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment | Journal of Organizational and End User Computing (JOEUC) | Carmen Camarero Rebeca San José Nadia Jiménez Sonia San-Martín | 2021/3/1 |
The influence of website quality and star rating signals on booking intention: Analyzing the moderating effect of variety seeking | Spanish Journal of Marketing-ESIC | Tamara Belver-Delgado Sonia San-Martín Rosa M Hernández-Maestro | 2020/8/3 |
Tourism value VS barriers to booking trips online | Journal of Retailing and Consumer Services | Sonia San-Martin Nadia Jimenez Francisco Liebana-Cabanillas | 2020/3/1 |
Achieving customers’ repurchase intention through stimuli and site attachment | Journal of Organizational Computing and Electronic Commerce | Jana Prodanova Sonia San-Martín Nadia Jiménez | 2020/7/2 |
Between love and boycott: a story of dual origin brands | Spanish Journal of Marketing-ESIC | Dalia Abdelwahab Nadia Jiménez Sonia San-Martín Jana Prodanova | 2020/12/16 |
The ideal companion: the role of mobile phone attachment in travel purchase intention | Current Issues in Tourism | Paula Rodríguez-Torrico Jana Prodanova Sonia San-Martín Nadia Jimenez | 2020/7/2 |
Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction | Journal of Marketing Management | Paula Rodríguez-Torrico Lauren Trabold Apadula Sonia San-Martín Rebeca San José Cabezudo | 2020/11/21 |
