Simone R Didonet
Universidade Federal do Paraná
H-index: 15
Latin America-Brazil
Top articles of Simone R Didonet
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
How the absorptive capacity could transform data into better decisions: a multilevel perspective to deal with the difference between firm sizes | Management Research Review | Marina Proença Bruna Cescatto Costa Simone Regina Didonet Ana Maria Machado Toaldo Tomas Sparano Martins | 2024/4/9 |
Brand activism as a marketing strategy: an integrative framework and research agenda | Journal of Brand Management | Pedro Chapaval Pimentel Mariana Bassi‑Suter Simone Regina. Didonet | 2023/7/27 |
Dealing with Integrated Marketing Communications’ Paradoxes in Social Ventures | Journal of Nonprofit & Public Sector Marketing | Pedro Chapaval Pimentel Paulo Morilha Lanzarini Gomes Simone Regina Didonet | 2023/8/8 |
The impact of market information use on entrepreneurial performance: insights from the UK food industry | Journal of Small Business and Enterprise Development | Simone Regina Didonet Andrew Fearne | 2023/9/1 |
Service encounter and value co-creation in fundraising activities at the NPO sector | Journal of Services Marketing | Renata Klafke Andrés Barrios Simone Regina Didonet | 2023/8/15 |
Service orientation and innovation results: Theoretical development based on service-dominant logic | Services Marketing Quarterly | Lucas Finoti Leandro Bonfim Simone R Didonet Ana Maria M Toaldo Andrea P Segatto | 2022/10/2 |
The Yin and Yang Model of Value Co-Creation in the Non-Profit Sector | Business Perspectives and Research | Renata Klafke Simone Didonet | 2022 |
Brand activism as a marketing strategy: proposing a typology | IX Encontro de marketing da ANPAD-EMA 2021 | Pedro Chapaval Pimentel Simone Regina Didonet | 2021 |
Service-dominant logic and nonprofit organizations: a value creation perspective | Journal of Nonprofit & Public Sector Marketing | Renata Klafke Osten Flávio Von Der Simone R Didonet Ana Maria M Toaldo | 2021/1/1 |
Institutional theory, culture and value co-creation: how do they stick together in donation? | Renata Klafke André Torres Urdan Simone R Didonet Maik Arnold | 2021/9 | |
Engagement in social networks: A multi-method study in non-profits organizations | International Review on Public and Nonprofit Marketing | Renata V Klafke Paulo M Gomes Demétrio Mendonça Junior Simone R Didonet Ana M Toaldo | 2021/6 |
Innovation management in market-oriented SMEs: learning and internal arrangements for innovation | International Journal of Organizational Analysis | Simone Didonet Guillermo Diaz-Villavicencio | 2020/10/6 |
Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance | International Small Business Journal | Simone Regina Didonet Andrew Fearne Geoff Simmons | 2020/3 |
Innovation strategy and network capability as marketing innovation enablers | International Journal of Business Innovation and Research | Bruna Cescatto Costa Simone Regina Didonet | 2020 |
Co-Authors
