ProfessorsProfessors of Marmara ÜniversitesiSibel Aydoğan

Sibel Aydoğan

Marmara Üniversitesi

H-index: 8

Asia-Turkey

About Sibel Aydoğan

Sibel Aydoğan, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at Marmara Üniversitesi, specializes in the field of Pazarlama-Uluslararası Tüketici Davranışı-Marka-Sosyal Medya.

His recent articles reflect a diverse array of research interests and contributions to the field:

AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION

Covid-19 Sürecinin Tüketici Davranışlarına Etkisi ve Yeni Tüketici Eğilimleri

Marketing And Digital Marketing Strategies in The Information Age

Sibel Aydoğan Information

University	Marmara Üniversitesi
Position	___
Citations(all)	231
Citations(since 2020)	202
Cited By	75
hIndex(all)	8
hIndex(since 2020)	7
i10Index(all)	5
i10Index(since 2020)	4
Email	Access Email
University Profile Page	Marmara Üniversitesi
Google Scholar	View Google Scholar Profile

Sibel Aydoğan Skills & Research Interests

Pazarlama-Uluslararası Tüketici Davranışı-Marka-Sosyal Medya

Top articles of Sibel Aydoğan

Title	Journal	Author(s)	Publication Date
AN EXAMINATION OF THE MEDIATING ROLE OF BRAND LOVE AND BRAND IMAGE IN THE IMPACT OF BRAND AUTHENTICITY ON POSITIVE WORD-OF-MOUTH COMMUNICATION	Journal of Research in Business	Merve Yıldırım Sibel Aydoğan	2023/8
Covid-19 Sürecinin Tüketici Davranışlarına Etkisi ve Yeni Tüketici Eğilimleri	Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi	Sinem Eyice Başev	2022
Marketing And Digital Marketing Strategies in The Information Age		Sibel Aydoğan	2020/6