ProfessorsProfessors of Istanbul ÜniversitesiÖZGE SESKİR GÜVENDİK

ÖZGE SESKİR GÜVENDİK

Istanbul Üniversitesi

H-index: 4

Asia-Turkey

About ÖZGE SESKİR GÜVENDİK

ÖZGE SESKİR GÜVENDİK, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Istanbul Üniversitesi, specializes in the field of marketing, brand management, consumer behavior, behavioral economics(nudge), mergers&acquisitions.

His recent articles reflect a diverse array of research interests and contributions to the field:

Effect of Brand Credibility and Innovation on Customer Based Brand Equity and Overall Brand Equity in Turkey: An Investigation of GSM Operators

ÖZGE SESKİR GÜVENDİK Information

University	Istanbul Üniversitesi
Position	Phd. Candidate
Citations(all)	59
Citations(since 2020)	54
Cited By	18
hIndex(all)	4
hIndex(since 2020)	4
i10Index(all)	2
i10Index(since 2020)	2
Email	Access Email
University Profile Page	Istanbul Üniversitesi
Google Scholar	View Google Scholar Profile

ÖZGE SESKİR GÜVENDİK Skills & Research Interests

marketing

brand management

consumer behavior

behavioral economics(nudge)

mergers&acquisitions

Top articles of ÖZGE SESKİR GÜVENDİK

Title	Journal	Author(s)	Publication Date
Effect of Brand Credibility and Innovation on Customer Based Brand Equity and Overall Brand Equity in Turkey: An Investigation of GSM Operators		Süphan Nasır Özge Güvendik	2021