ProfessorsProfessors of Xiamen UniversityShun Cai

Shun Cai

Xiamen University

H-index: 17

Asia-China

About Shun Cai

Shun Cai, With an exceptional h-index of 17 and a recent h-index of 14 (since 2020), a distinguished researcher at Xiamen University, specializes in the field of Information Systems.

His recent articles reflect a diverse array of research interests and contributions to the field:

Online Free Product Sampling: The Reciprocity and Diagnosticity Effects

What Motivates People to Purchase NFTs? A Self-Discrepancy Perspective

Post-purchase warranty and knowledge monetization: Evidence from a paid-knowledge platform

What drives the sales of paid knowledge products? A two-phase approach

How do expectations shape consumer satisfaction? An empirical study on knowledge products

Shun Cai Information

University	Xiamen University
Position	Professor
Citations(all)	1751
Citations(since 2020)	931
Cited By	1177
hIndex(all)	17
hIndex(since 2020)	14
i10Index(all)	25
i10Index(since 2020)	17
Email	Access Email
University Profile Page	Xiamen University
Google Scholar	View Google Scholar Profile

Shun Cai Skills & Research Interests

Information Systems

Top articles of Shun Cai

Title	Journal	Author(s)	Publication Date
Online Free Product Sampling: The Reciprocity and Diagnosticity Effects	Journal of Electronic Commerce Research	Hairong Shi Shun Cai Xin Robert Luo	2023
What Motivates People to Purchase NFTs? A Self-Discrepancy Perspective		Xiaobo Li Qinfang Luo Xin Fu Shun Cai	2023
Post-purchase warranty and knowledge monetization: Evidence from a paid-knowledge platform	Information & Management	Bin Fang Xin Fu Shaoxia Liu Shun Cai	2021/4/1
What drives the sales of paid knowledge products? A two-phase approach	Information & Management	Shun Cai Qinfang Luo Xin Fu Bin Fang	2020/7/1
How do expectations shape consumer satisfaction? An empirical study on knowledge products	Journal of Electronic Commerce Research	Xin Fu Shaoxia Liu Bin Fang Xin Robert Luo Shun Cai	2020