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Shu-Yueh Lee

Shu-Yueh Lee

University of Wisconsin-Oshkosh

H-index: 16

North America-United States

About Shu-Yueh Lee

Shu-Yueh Lee, With an exceptional h-index of 16 and a recent h-index of 8 (since 2020), a distinguished researcher at University of Wisconsin-Oshkosh,

His recent articles reflect a diverse array of research interests and contributions to the field:

The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook

Shu-Yueh Lee Information

University

Position

___

Citations(all)

987

Citations(since 2020)

431

Cited By

4640

hIndex(all)

16

hIndex(since 2020)

8

i10Index(all)

22

i10Index(since 2020)

7

Email

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University Profile Page

University of Wisconsin-Oshkosh

Google Scholar

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Top articles of Shu-Yueh Lee

Title

Journal

Author(s)

Publication Date

The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook

Current Psychology

Jin Kyun Lee

Sara Steffes Hansen

Shu-Yueh Lee

2020/12

See List of Professors in Shu-Yueh Lee University(University of Wisconsin-Oshkosh)