Sergio Biggemann

University of Otago

H-index: 15

Oceania-New Zealand

About Sergio Biggemann

Sergio Biggemann, With an exceptional h-index of 15 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Otago, specializes in the field of Business Marketing, Dynamics of Relationships, Supply Chain Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters

Development of business-to-business relationships in turbulent environments

Corporate art collections in Australia: The influence of Aboriginal art on corporate identity

The Role Of Perceived Gratifications On Virtual Conversational Assistants’ Privacy Concerns

Unintentionality in market shaping–A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom

Customer relationships formation and development in AI-based organisational frontlines

AI-Empowered Organizational Frontline’s Role During The Crisis

An exploration of the drivers of employee motivation to facilitate value co-creation

Sergio Biggemann Information

University	University of Otago
Position	Senior Lecturer in Marketing
Citations(all)	1402
Citations(since 2020)	759
Cited By	1035
hIndex(all)	15
hIndex(since 2020)	15
i10Index(all)	21
i10Index(since 2020)	18
Email	Access Email
University Profile Page	University of Otago
Google Scholar	View Google Scholar Profile

Sergio Biggemann Skills & Research Interests

Business Marketing

Dynamics of Relationships

Supply Chain Management

Top articles of Sergio Biggemann

Title	Journal	Author(s)	Publication Date
The effects of anthropomorphised virtual conversational assistants on consumer engagement and trust during service encounters	Australasian Marketing Journal	Arezoo Fakhimi Tony Garry Sergio Biggemann	2023/11
Development of business-to-business relationships in turbulent environments	Industrial Marketing Management	Katayoun Zafari Sergio Biggemann Tony Garry	2023/5/1
Corporate art collections in Australia: The influence of Aboriginal art on corporate identity	International Journal of Business Communication	Martin Williams Sergio Biggemann	2023/4
The Role Of Perceived Gratifications On Virtual Conversational Assistants’ Privacy Concerns		Arezoo Fakhimi Tony Garry Sergio Biggemann	2022/12/5
Unintentionality in market shaping–A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom	Industrial Marketing Management	Zsófia Tóth Sergio Biggemann Martin Williams	2022/5/1
Customer relationships formation and development in AI-based organisational frontlines		Arezoo Fakhimi Tony Garry Sergio Biggemann	2022
AI-Empowered Organizational Frontline’s Role During The Crisis		Arezoo Fakhimi Tony Garry Sergio Biggemann	2021/11/29
An exploration of the drivers of employee motivation to facilitate value co-creation	Journal of Services Marketing	Donia Waseem Sergio Biggemann Tony Garry	2021
Mindful management of relationships during periods of crises: A model of trust, doubt and relational adjustments	Industrial Marketing Management	Katayoun Zafari Sergio Biggemann Tony Garry	2020/7/1
Value creation in art galleries: A service logic analysis	Australasian marketing journal	Martin Williams Sergio Biggemann Zsófia Tóth	2020/2
Applications of Artificial Intelligence and RPA to Improve Government Performance	Handbook of Artificial Intelligence and Robotic Process Automation: Policy and Government Applications	Luis Soto Sergio Biggemann	2020/11/27