Sebnem Burnaz
Istanbul Teknik Üniversitesi
H-index: 15
Asia-Turkey
Top articles of Sebnem Burnaz
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign | Journal of Marketing Analytics | Meltem Sanisoglu Sebnem Burnaz Tolga Kaya | 2023/9/21 |
TÜKETİCİ DAVRANIŞINDA ZAMAN KAVRAMI | Pazarlama ve Pazarlama Araştırmaları Dergisi | AYAR Bahadır Şebnem BURNAZ | 2023/5/1 |
How does the construal level affect consumers’ intention to adopt product ratings and individual reviews? | Business & Management Studies: An International Journal | Caner Çeşmeci Şebnem Burnaz | 2022/12/25 |
A FIELD STUDY ON SENSORY CUES AND CUSTOMER REVISIT INTENTION | Journal of Management Marketing and Logistics | Gizem Haritaoglu Alp Tuna Korkmaz Sebnem Burnaz | 2022/9/9 |
Marketing campaign management using machine learning techniques: An uplift modeling approach | Meltem Sanisoğlu Tolga Kaya Şebnem Burnaz | 2022/7/2 | |
The influence of'influencer marketing'on YouTube influencers | International Journal of Internet Marketing and Advertising | Fulya Acikgoz Sebnem Burnaz | 2021 |
A holistic framework for patient experience: 5P model | International Journal of Pharmaceutical and Healthcare Marketing | Ayse Bengi Ozcelik Kaan Varnali Sebnem Burnaz | 2021/10/27 |
Effects of Institutions on Entrepreneurs’ Trust and Engagement in Crowdfunding | Journal of Electronic Commerce Research | Melek Demiray Sebnem Burnaz Dahui Li | 2021/5 |
Store disorderliness effect: shoppers' competitive behaviours in a fast-fashion retail store | International Journal of Retail & Distribution Management | Merve Coskun Shipra Gupta Sebnem Burnaz | 2020/6/25 |
Has Luxury Consumption Something to do with Fear and Love? | Caner Cesmeci Sebnem Burnaz | 2020 | |
The Impact of Framing on Donation Behavior: A Research Agenda | Sibel Demirel Sebnem Burnaz Elif Karaosmanoglu | 2020/6/6 | |
A Qualitative Research on Perceived Authenticity of Corporate Social Responsibility | Journal of Management Marketing and Logistics | Gozde Nur Kazazoglu Sahin Sebnem Burnaz | 2020 |
Co-Authors
