ProfessorsProfessors of Universitatea Babes-BolyaiScridon Mircea Andrei

Scridon Mircea Andrei

Universitatea Babes-Bolyai

H-index: 6

Europe-Romania

About Scridon Mircea Andrei

Scridon Mircea Andrei, With an exceptional h-index of 6 and a recent h-index of 4 (since 2020), a distinguished researcher at Universitatea Babes-Bolyai, specializes in the field of Perceived value, Pricing, B2B Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Is sustainable consumption translated into ethical consumer behavior?

Internal branding: antecedents of employee attitudes, satisfaction, and organizational loyalty

Scridon Mircea Andrei Information

University	Universitatea Babes-Bolyai
Position	Faculty of Economics and Business Administration Marketing Department
Citations(all)	159
Citations(since 2020)	112
Cited By	75
hIndex(all)	6
hIndex(since 2020)	4
i10Index(all)	5
i10Index(since 2020)	4
Email	Access Email
University Profile Page	Universitatea Babes-Bolyai
Google Scholar	View Google Scholar Profile

Scridon Mircea Andrei Skills & Research Interests

Perceived value

Pricing

B2B Marketing

Top articles of Scridon Mircea Andrei

Title	Journal	Author(s)	Publication Date
Is sustainable consumption translated into ethical consumer behavior?	Sustainability	Monica-Maria Tomșa Andreea-Ioana Romonți-Maniu Mircea-Andrei Scridon	2021/3/21
Internal branding: antecedents of employee attitudes, satisfaction, and organizational loyalty	Studia Universitatis Babes Bolyai-Oeconomica	Mircea Andrei Scridon	2020