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Scott Roberts

Scott Roberts

University of the Incarnate Word

H-index: 16

North America-United States

About Scott Roberts

Scott Roberts, With an exceptional h-index of 16 and a recent h-index of 8 (since 2020), a distinguished researcher at University of the Incarnate Word, specializes in the field of Cross-cultural marketing and consumer behavior, digital media marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

GOOGLE ADS CERTIFICATION: MORE THAN A RESUME BUILDER

The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings

Scott Roberts Information

University

Position

Professor of Marketing

Citations(all)

1814

Citations(since 2020)

379

Cited By

2024

hIndex(all)

16

hIndex(since 2020)

8

i10Index(all)

19

i10Index(since 2020)

8

Email

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University Profile Page

University of the Incarnate Word

Google Scholar

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Scott Roberts Skills & Research Interests

Cross-cultural marketing and consumer behavior

digital media marketing

Top articles of Scott Roberts

Title

Journal

Author(s)

Publication Date

GOOGLE ADS CERTIFICATION: MORE THAN A RESUME BUILDER

ASSOCIATION OF COLLEGIATE MARKETING EDUCATORS

Scott D Roberts

2022/3/2

The digital continuum: the influence of ownership, access, control, and Cocreation on digital offerings

AMS Review

Kathleen S Micken

Scott D Roberts

Jason D Oliver

2020/6

See List of Professors in Scott Roberts University(University of the Incarnate Word)