Sarah Xiao

Sarah Xiao

Durham University

H-index: 18

Europe-United Kingdom

About Sarah Xiao

Sarah Xiao, With an exceptional h-index of 18 and a recent h-index of 14 (since 2020), a distinguished researcher at Durham University, specializes in the field of Consumer psychology, digital marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Bilinear pooling in video-QA: empirical challenges and motivational drift from neurological parallels

Using social media big data for tourist demand forecasting: A new machine learning analytical approach

The interaction effects of online reviews, brand, and price on consumer hotel booking decision making

On modality bias in the tvqa dataset

The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control

Impulse buying: a meta-analytic review

When online reviews meet virtual reality: Effects on consumer hotel booking

Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers

Sarah Xiao Information

University

Position

the

Citations(all)

1570

Citations(since 2020)

1193

Cited By

944

hIndex(all)

18

hIndex(since 2020)

14

i10Index(all)

20

i10Index(since 2020)

14

Email

University Profile Page

Google Scholar

Sarah Xiao Skills & Research Interests

Consumer psychology

digital marketing

Top articles of Sarah Xiao

Title

Journal

Author(s)

Publication Date

Bilinear pooling in video-QA: empirical challenges and motivational drift from neurological parallels

PeerJ Computer Science

Thomas Winterbottom

Sarah Xiao

Alistair McLean

Noura Al Moubayed

2022/6/3

Using social media big data for tourist demand forecasting: A new machine learning analytical approach

Journal of Digital Economy

Yulei Li

Zhibin Lin

Sarah Xiao

2022/6/1

The interaction effects of online reviews, brand, and price on consumer hotel booking decision making

Journal of Travel Research

Ji Wen

Zhibin Lin

Xin Liu

Sarah Hong Xiao

Yina Li

2021/4

On modality bias in the tvqa dataset

arXiv preprint arXiv:2012.10210

Thomas Winterbottom

Sarah Xiao

Alistair McLean

Noura Al Moubayed

2020/12/18

The effects of dynamic product presentation and contextual backgrounds on consumer purchase intentions: perspectives from the load theory of attention and cognitive control

Journal of Advertising

Yakun Zhang

Sarah Hong Xiao

Michael Nicholson

2020/10/19

Impulse buying: a meta-analytic review

Gopalkrishnan R Iyer

Markus Blut

Sarah Hong Xiao

Dhruv Grewal

2020/5

When online reviews meet virtual reality: Effects on consumer hotel booking

Annals of Tourism Research

Guojun Zeng

Xinning Cao

Zhibin Lin

Sarah H Xiao

2020/3/1

Narcissism, interactivity, community, and online revenge behavior: The moderating role of social presence among Jordanian consumers

Computers in Human Behavior

Zaid Mohammad Obeidat

Raed Salah AlGharabat

Ali Abdallah Alalwan

Sarah Hong Xiao

Yogesh K Dwivedi

...

2020

Trying bilinear pooling in Video-QA

arXiv preprint arXiv:2012.10285

Thomas Winterbottom

Sarah Xiao

Alistair McLean

Noura Al Moubayed

2020/12/18

The Effect of Price Promotion on Just Noticeable Difference in Multichannel Retailing

Majed Helmi

Sarah Xiao

Mike Nicholson

2020

See List of Professors in Sarah Xiao University(Durham University)