Sandra Rojas-Berrio

Sandra Rojas-Berrio

Universidad Nacional de Colombia

H-index: 16

Latin America-Colombia

About Sandra Rojas-Berrio

Sandra Rojas-Berrio, With an exceptional h-index of 16 and a recent h-index of 14 (since 2020), a distinguished researcher at Universidad Nacional de Colombia, specializes in the field of Consumer Behavior, Entrepreneurial Marketing, SMEs.

His recent articles reflect a diverse array of research interests and contributions to the field:

A view of agile organizations: bibliometric analysis

How to Report Systematic Literature Reviews in Management Using SyReMa

Marketing Challenges since the Emergence of the covid-19 Pandemic Retos del marketing desde la pandemia por COVID-19

Relevancia, evolución y tendencias de la supervivencia empresarial. Una revisión de literatura en finanzas

Neuropsychology of consumer food choice

Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting

Assessing neuroscience approaches to understanding consumer behaviour

Retos del marketing desde la pandemia por COVID-19

Sandra Rojas-Berrio Information

University

Position

___

Citations(all)

763

Citations(since 2020)

649

Cited By

247

hIndex(all)

16

hIndex(since 2020)

14

i10Index(all)

23

i10Index(since 2020)

19

Email

University Profile Page

Universidad Nacional de Colombia

Google Scholar

View Google Scholar Profile

Sandra Rojas-Berrio Skills & Research Interests

Consumer Behavior

Entrepreneurial Marketing

SMEs

Top articles of Sandra Rojas-Berrio

Title

Journal

Author(s)

Publication Date

A view of agile organizations: bibliometric analysis

DYNA

Andres Ramirez-Barrera

Sandra Rojas-Berrio

2024/1/24

How to Report Systematic Literature Reviews in Management Using SyReMa

Martha Isabel Riaño Casallas

Sandra Rojas-Berrío

2024

Marketing Challenges since the Emergence of the covid-19 Pandemic Retos del marketing desde la pandemia por COVID-19

Innovar. Revista de Ciencias Administrativas y Sociales, 2023, vol. 33, num. 87, p. 3-10

Sandra Rojas Berrio

Javier A Sánchez Torres

Flor Madrigal Moreno

2023/12/1

Relevancia, evolución y tendencias de la supervivencia empresarial. Una revisión de literatura en finanzas

Paula Zuluaga Arango

Diego Useche Rincón

Sandra Patricia Rojas Berrio

2023/6

Neuropsychology of consumer food choice

Gordon Foxall

Oscar Robayo-Pinzon

2023/10/24

Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting

Frontiers in Public Health

Oscar Robayo-Pinzon

Sandra Rojas-Berrío

Mario R Paredes

Gordon R Foxall

2023/2/10

Assessing neuroscience approaches to understanding consumer behaviour

Gordon R Foxall

Oscar Robayo-Pinzon

Sandra Patricia Rojas-Berrio

2023/10/24

Retos del marketing desde la pandemia por COVID-19

Innovar: Revista de ciencias administrativas y sociales

Sandra Patricia Rojas-Berrio

Javier A Sánchez-Torres

FRANCISCO-JAVIER ARROYO-CAÑADA

FLOR MADRIGAL-MORENO

2023/1/1

Artificial Intelligence and the Value Co-Creation Process in Higher Education Institutions

International Journal of Human–Computer Interaction

Oscar Robayo-Pinzon

Sandra Rojas-Berrio

Jeisson Rincon-Novoa

Andres Ramirez-Barrera

2023/10/7

Service dominant logic premises: automobile insurance in Colombia

Carolina Panche-Vidales

Sandra Patricia Rojas-Berrio

Óscar Javier Robayo-Pinzón

2023/9/27

RELEVANCE, EVOLUTION AND TRENDS OF BUSINESS SURVIVAL. A REVIEW OF THE LITERATURE IN FINANCE

Paula Zuluaga Arango

Diego Useche Rincón

Sandra Patricia Rojas Berrio

2023/6

Effects of perceived risk on intention to use biometrics in financial products: evidence from a developing country

International Journal of Business Information Systems

Laura Lorena Soto-Beltrán

Oscar Javier Robayo-Pinzón

Sandra Patricia Rojas-Berrio

2022

Lovemarks e investigaciones académicas en mercadotecnia: avance de un proceso de revisión sistemática de literatura

Giomar Alexander Uribe-Torres

Wilfredo Romero-Jiménez

Sandra Rojas-Berrio

Oscar Robayo-Pinzón

2022/4/17

Editor (es) invitado (s)

Sandra Rojas-Berrio

Javier Sánchez-Torres

Flor Madrigal

2022/10

Citizen experience in public transport: A systematic review and future research agenda

Jeisson Rincon‐Novoa

Sandra Rojas‐Berrio

Oscar Robayo‐Pinzon

2022/3

Factors influencing 4.0 technology adoption in manufacturing SMEs in an emerging country

Journal of Small Business Strategy

Sandra Rojas-Berrio

Jeisson Rincon-Novoa

Maria Sánchez-Monrroy

Rubén Ascúa

Luz Alexandra Montoya-Restrepo

2022/6/20

Temporal discounting applied to choice between utilitarian, informational reinforcers, and time spent using social media sites

Frontiers in Public Health

Oscar Robayo-Pinzon

Gordon Foxall

Sandra Rojas-Berrio

2022/2/1

The Relationship between Intrinsic Motivations and Commitment of Consumers in Brand Communities of Entertainment Media

Periodica Polytechnica Social and Management Sciences

Alvaro Molano-Acevedo

Sandra Rojas-Berrio

Oscar Robayo-Pinzon

2022/6/14

Lovemarkse investigaciones académicas en mercadotecnia: avance de un proceso de revisión sistemática de literatura

Giomar Alexander Uribe Torres

Wilfredo Romero Jiménez

Sandra Patricia Rojas Berrio

Óscar Javier Robayo Pinzón

2022

Parents’ literacy on mobile advertising aimed at children: a cross-cultural approach

Young Consumers

Oscar Robayo-Pinzon

Sandra Rojas-Berrio

Patricia Núñez-Gómez

Blanca Miguélez-Juan

Ligia García-Béjar

2022/5/10

See List of Professors in Sandra Rojas-Berrio University(Universidad Nacional de Colombia)

Co-Authors

H-index: 27
Alexandra Montoya (https://orcid.org/0000-0002-4896-1615)

Alexandra Montoya (https://orcid.org/0000-0002-4896-1615)

Universidad Nacional de Colombia

H-index: 18
Martha Isabel Riaño-Casallas

Martha Isabel Riaño-Casallas

Universidad Nacional de Colombia

H-index: 15
Javier A. Sánchez-Torres

Javier A. Sánchez-Torres

Universidad de Medellín

H-index: 13
Francisco-Javier Arroyo-Cañada

Francisco-Javier Arroyo-Cañada

Universidad de Barcelona

H-index: 5
Juan Manuel Castano Molano

Juan Manuel Castano Molano

Universidad Nacional de Colombia

H-index: 3
Violeta Corona Cabrera

Violeta Corona Cabrera

Universidad Panamericana

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