Sandra Milberg
Universidad Adolfo Ibañez
H-index: 28
Latin America-Chile
Top articles of Sandra Milberg
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Investigating non-visitors' intentions to travel to a long-haul holiday destination | Sandra Milberg Constanza Bianchi Monasterio | 2023/4/5 | |
Understanding travelers' intentions to visit a short versus long-haul emerging vacation destination: The case of Chile | Sandra Milberg Constanza Bianchi Andrés Cuneo Zúñiga | 2023/4/5 | |
Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands? | Francisca Sinn Sandra Milberg Paulina Celedón | 2023/4/5 | |
The Growth of Private Label Brands: A Worldwide Phenomenon? | Sandra Milberg Andrés Cuneo Zúñiga Javier Palacios Fenech José Miguel Benavente Hormazábal | 2023/4/5 | |
A new approach to measuring retail promotion effectiveness: A case of store traffic | Journal of Business Research | Leonardo D Epstein Arturo A Flores Ronald C Goodstein Sandra J Milberg | 2016/10/1 |
Parent brand susceptibility to negative feedback effects from brand extensions: A meta-analysis of experimental consumer findings | Journal of Consumer Psychology | Sandra J Milberg Andres Cuneo Monica Silva Ronald C Goodstein | 2023/1 |
Synthesis of attraction effect research Practical market implications? | European Journal of Marketing | Sandra Milberg Mónica Silva Paulina Celedon Francisca Sinn | 2014 |
Co-Authors
