Rossella Gambetti
Università Cattolica del Sacro Cuore
H-index: 19
Europe-Italy
Top articles of Rossella Gambetti
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Netnography to uncover the new aesthetic of the zoomie | Angela Beccanulli Silvia Biraghi Rossella Gambetti | 2024/1/3 | |
Breaking barriers with disability inclusion: Brand activism as a catalyst for social sustainability in fashion | Zoe Lee Sharifah Alwi Rossella Gambetti | 2024 | |
Influencers and Creators: Business, Culture and Practice | Robert V Kozinets Ulrike Gretzel Rossella Gambetti | 2023/4/15 | |
Branded activism: Navigating the tension between culture and market in social media | Futures | Rossella C Gambetti Silvia Biraghi | 2023/1/1 |
Qualitative research methods to capture emerging visual social media culture | Angela A Beccanulli Silvia Biraghi Rossella C Gambetti | 2023 | |
From brand activism to branded activism: what happens when culture and market collide?. | Silvia Biraghi Rossella Chiara Gambetti | 2023 | |
Beyond the craze: depicting the NFTs’ cultural and market ecosystem | Silvia Biraghi Rossella Chiara Gambetti | 2023 | |
e-Tourism and gastronomic culture: How brands are making consumers' mouth water in digital experience | A.A. Beccanulli S. Biraghi R.C. Gambetti | 2023 | |
Theorizing zoomie technoculture: embodied netnography to capture the connected self | R. Gambetti S. Biraghi A.A. Beccanulli | 2023 | |
An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia | Letizia Milanesi Silvia Biraghi Rossella C Gambetti | 2023/9/1 | |
Corporate Brands going Plastic-free: building sustainable brands in dialogue | Angela Antonia Beccanulli Silvia Biraghi Rossella Chiara Gambetti | 2023 | |
Agentic Netnography. | New Trends in Qualitative Research | Rossella C Gambetti Robert V Kozinets | 2022/1/1 |
Integrated Stakeholders' Communication Management in B2C Context | Angela Antonia Beccanulli Silvia Biraghi Rossella Chiara Gambetti | 2022 | |
Zoom photo taking as a new trend in gastronomy smart tourism | Angela Antonia Beccanulli Silvia Biraghi S Rossella Chiara Gambetti | 2022 | |
Cultural branding in hardships: when branded activism nurtures a clash between culture and market | Rossella Chiara Gambetti Silvia Biraghi | 2022 | |
New practices of self-presentation: the emerging aesthetics of Zoomie | Angela Antonia Beccanulli Silvia Biraghi Rossella Chiara Gambetti | 2022 | |
Launching a Small Business Venture as an Act of Eudaimonia | Silvia Biraghi Rossella Chiara Gambetti Daniele Dalli | 2021 | |
Zoom photo-taking as a new trend in gastronomy e-tourism | Angela Antonia Beccanulli Silvia Biraghi Rossella Chiara Gambetti | 2021 | |
Netnography unlimited | Netnography Unlimited. https://doi. org/10.4324/9781003001430 | Robert V Kozinets Rosella Gambetti | 2021 |
Societal corporate branding and political discourse where brand ethics meets with consumers' clicktivism | Rossella Gambetti Silvia Biraghi TC Melewar Angela Beccanulli | 2021/7/29 |
Co-Authors
