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Ronald Voorn

Ronald Voorn

Universiteit Twente

H-index: 5

Europe-Netherlands

About Ronald Voorn

Ronald Voorn, With an exceptional h-index of 5 and a recent h-index of 4 (since 2020), a distinguished researcher at Universiteit Twente, specializes in the field of Marketing, Brand Values, Human Values, Purpose Marketing, Consumer Behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

Which value type promises more value in marketing communications?

Brands, values and consumers: The importance of values in consumer behaviour

Embracing sustainability: the unrevealed oxymoron?

Human values as added value (s) in consumer brand congruence: A comparison with traits and functional requirements

Ronald Voorn Information

University

Position

Utrecht Business School

Citations(all)

222

Citations(since 2020)

149

Cited By

112

hIndex(all)

5

hIndex(since 2020)

4

i10Index(all)

4

i10Index(since 2020)

4

Email

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University Profile Page

Universiteit Twente

Google Scholar

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Ronald Voorn Skills & Research Interests

Marketing

Brand Values

Human Values

Purpose Marketing

Consumer Behaviour

Top articles of Ronald Voorn

Title

Journal

Author(s)

Publication Date

Which value type promises more value in marketing communications?

RJJ Voorn

Gerrita van der Veen

TJL van Rompay

ATH Pruyn

2023/5/19

Brands, values and consumers: The importance of values in consumer behaviour

Ronald JJ Voorn

2023/1/20

Embracing sustainability: the unrevealed oxymoron?

Ronald Voorn

Esteban Galan Cubillo

Adriaan Denkers

Lindsey Drylie Carey

2022/9/7

Human values as added value (s) in consumer brand congruence: A comparison with traits and functional requirements

Journal of Brand management

RJJ Voorn

G Van der Veen

TJL Van Rompay

SM Hegner

ATH Pruyn

2021/1

See List of Professors in Ronald Voorn University(Universiteit Twente)