Ritu Narang

Ritu Narang

University of Lucknow

H-index: 11

Asia-India

About Ritu Narang

Ritu Narang, With an exceptional h-index of 11 and a recent h-index of 8 (since 2020), a distinguished researcher at University of Lucknow, specializes in the field of Services marketing, quality of health care, consumer behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

Psychographic Profiling of Prospective Organic Skin Care Product Users

Extrinsic Cues on Websites-Content Analysis on Natural and Organic Skin Care Products.

Mediating role of spirituality and religiosity in relationship between ethnocentrism and purchase intention towards foreign goods

Spreading Netflix Culture Stirs a Furore

A systematic literature review on technology-enabled experience in hotels

Will Socio-Legal Stipulations Restrict the Trajectory Growth of the OTT Industry?

Impact of Demographic Factors on Purchase Intention of Organic Skin Care Products: A Study in Select Cities of India

Abrupt transition from offline to online learning during COVID-19: Perceptions, motives & experiences of higher education students

Ritu Narang Information

University

Position

___

Citations(all)

733

Citations(since 2020)

356

Cited By

520

hIndex(all)

11

hIndex(since 2020)

8

i10Index(all)

12

i10Index(since 2020)

7

Email

University Profile Page

University of Lucknow

Google Scholar

View Google Scholar Profile

Ritu Narang Skills & Research Interests

Services marketing

quality of health care

consumer behaviour

Top articles of Ritu Narang

Title

Journal

Author(s)

Publication Date

Psychographic Profiling of Prospective Organic Skin Care Product Users

Global Business Review

Radhika Sharma

Ritu Narang

2024/2/15

Extrinsic Cues on Websites-Content Analysis on Natural and Organic Skin Care Products.

SCMS Journal of Indian Management

Ritu Narang

Radhika Sharma

2023/1/1

Mediating role of spirituality and religiosity in relationship between ethnocentrism and purchase intention towards foreign goods

International Journal of Business and Emerging Markets

Ritu Narang

2023

Spreading Netflix Culture Stirs a Furore

Asian Journal of Management Cases

Ritu Narang

Sonal Tiwari

2023/12/24

A systematic literature review on technology-enabled experience in hotels

Ritu Narang

Ankita Jaiswal

2023

Will Socio-Legal Stipulations Restrict the Trajectory Growth of the OTT Industry?

Integral Review: A Journal of Management

Ritu Narang

Sonal Tiwari

2022/1/1

Impact of Demographic Factors on Purchase Intention of Organic Skin Care Products: A Study in Select Cities of India

Journal of Commerce

Ritu Narang

Radhika Sharma

2021

Abrupt transition from offline to online learning during COVID-19: Perceptions, motives & experiences of higher education students

Youth Voice Journal

RITU Narang

S Iipinge

S Tiwari

2021

Antecedents and consequences of the growing popularity of digital consumption

Ritu Narang

Sonal Tiwari

2021

See List of Professors in Ritu Narang University(University of Lucknow)