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Richard Spreng

Richard Spreng

Michigan State University

H-index: 26

North America-United States

About Richard Spreng

Richard Spreng, With an exceptional h-index of 26 and a recent h-index of 19 (since 2020), a distinguished researcher at Michigan State University, specializes in the field of Marketing, consumer behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Consumer arrogance and word-of-mouth

Understanding Maxcers: Are All Opinions Equal?

Understanding the role of language in conflict

Richard Spreng Information

University

Position

___

Citations(all)

15876

Citations(since 2020)

3270

Cited By

13473

hIndex(all)

26

hIndex(since 2020)

19

i10Index(all)

40

i10Index(since 2020)

21

Email

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University Profile Page

Michigan State University

Google Scholar

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Richard Spreng Skills & Research Interests

Marketing

consumer behavior

Top articles of Richard Spreng

Title

Journal

Author(s)

Publication Date

Consumer arrogance and word-of-mouth

Journal of the Academy of Marketing Science

Ayalla Ruvio

Richard P Bagozzi

G Tomas M Hult

Richard Spreng

2020/11

Understanding Maxcers: Are All Opinions Equal?

William A Donohue

Richard Spreng

Charles Owen

2020/4/17

Understanding the role of language in conflict

American behavioral scientist

William A Donohue

Qi Hao

Richard Spreng

Charles Owen

2020/1

See List of Professors in Richard Spreng University(Michigan State University)