Richard Lee

Richard Lee

University of South Australia

H-index: 24

Oceania-Australia

About Richard Lee

Richard Lee, With an exceptional h-index of 24 and a recent h-index of 20 (since 2020), a distinguished researcher at University of South Australia, specializes in the field of Consumer Behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

Tackling obesity in aged-care homes: the effects of environmental cues

The interaction of social influence and message framing on children’s food choice

The China wine market: How wine is gaining cultural value in Chinese culture

The moderating influence of environment factors in an extended community of inquiry model of e-learning

Mere association of product image and travel destination

The strange bedfellows of packaging cues and religiosity

China: Exploring media options to reach wine buyers in China

A sociolinguistic perspective of the effects of packaging in bilingual markets

Richard Lee Information

University

Position

___

Citations(all)

2016

Citations(since 2020)

1191

Cited By

1223

hIndex(all)

24

hIndex(since 2020)

20

i10Index(all)

40

i10Index(since 2020)

35

Email

University Profile Page

University of South Australia

Google Scholar

View Google Scholar Profile

Richard Lee Skills & Research Interests

Consumer Behaviour

Top articles of Richard Lee

Title

Journal

Author(s)

Publication Date

Tackling obesity in aged-care homes: the effects of environmental cues

European Journal of Marketing

Joyce Hei Tong Lau

Huda Khan

Richard Lee

Larry S Lockshin

Anne Sharp

...

2022/11/30

The interaction of social influence and message framing on children’s food choice

European Journal of Marketing

Huda Khan

Richard Lee

Zaheer Khan

2022/2/21

The China wine market: How wine is gaining cultural value in Chinese culture

Justin Cohen

Larry Lockshin

Armando Corsi

Johan Bruwer

Carl Driesener

...

2022/4/26

The moderating influence of environment factors in an extended community of inquiry model of e-learning

Asia Pacific Journal of Education

Richard Lee

Kim Hoe Looi

Margaret Faulkner

Larry Neale

2021/1/2

Mere association of product image and travel destination

Annals of Tourism Research

Richard Lee

Huda Khan

Steve Bellman

2021/1/1

The strange bedfellows of packaging cues and religiosity

Journal of Global Scholars of Marketing Science

Abou Bakar

Hiba Khan

Noor Hazarina Hashim

Richard Lee

2021/5/22

China: Exploring media options to reach wine buyers in China

Wine & Viticulture Journal

Justin Cohen

Carl Driesener

Ava Huang

Larry Lockshin

Armando Corsi

...

2020/6

A sociolinguistic perspective of the effects of packaging in bilingual markets

Journal of Brand Management

Huda Khan

Richard Lee

2020/3

Exports: Where wine is bought in China and why it matters

Wine & Viticulture Journal

Justin Cohen

Carl Driesener

Ava Huang

Larry Lockshin

Armando Corsi

...

2020/3

Effectiveness of food-related cues and portion size effect

Australasian marketing journal

E Gray

HT Lau

R Lee

L Lockshin

C Nguyen

...

2020/11

New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms

Journal of Business & Industrial Marketing

Huda Khan

Susan Freeman

Richard Lee

2020/9/30

Does packaging influence taste and quality perceptions across varying consumer demographics?

Food Quality and Preference

Huda Khan

Richard Lee

2020/9/1

See List of Professors in Richard Lee University(University of South Australia)