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Richard J. Lutz

Richard J. Lutz

University of Florida

H-index: 48

North America-United States

About Richard J. Lutz

Richard J. Lutz, With an exceptional h-index of 48 and a recent h-index of 25 (since 2020), a distinguished researcher at University of Florida, specializes in the field of Marketing, consumer behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

The paradoxes of smartphone use: Understanding the user experience in today's connected world

The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes

Let's give them something to talk about: Which social media engagements predict purchase frequency?

Richard J. Lutz Information

University

Position

___

Citations(all)

26063

Citations(since 2020)

6102

Cited By

21960

hIndex(all)

48

hIndex(since 2020)

25

i10Index(all)

78

i10Index(since 2020)

45

Email

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University Profile Page

University of Florida

Google Scholar

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Richard J. Lutz Skills & Research Interests

Marketing

consumer behavior

Top articles of Richard J. Lutz

Title

Journal

Author(s)

Publication Date

The paradoxes of smartphone use: Understanding the user experience in today's connected world

Journal of Consumer Affairs

Aida Faber

Colleen Bee

Marina Girju

Naz Onel

Anne Marie Rossi

...

2022/9

The curious case of productivity orientation: The influence of advertising stimuli on affect and preference for subscription boxes

Journal of Retailing and Consumer Services

Irina T Toteva

Richard J Lutz

Eric H Shaw

2021/11/1

Let's give them something to talk about: Which social media engagements predict purchase frequency?

Journal of Interactive Marketing

Timothy J Halloran

Richard J Lutz

2021/11

See List of Professors in Richard J. Lutz University(University of Florida)