ProfessorsProfessors of Amity UniversityRenu Yadav

Renu Yadav

Amity University

H-index: 4

Asia-India

About Renu Yadav

Renu Yadav, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Amity University, specializes in the field of Greenwashing, Sustainable Marketing, Consumer Behaviour, Fashion clothing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Ensuring brand loyalty for firms practising sustainable marketing: a roadmap

An integrative approach to the nexus of brand loyalty and corporate social responsibility

Brand love and brand hate: integrating emotions into brand-related experiences and loyalty

Impact of Social Factors on Clothing Purchase Behaviour Patterns: A Study on Working Women Consumers.

Understanding the Impact of Social Media on Consumers Attitude and Decision Making Process

ROLE OF BRAND HATE ON THE RELATIONSHIP OF CONSUMER PERSONALITY TRAITS AND BRAND LOYALTY.

Personality: A Matter Of Multiple Theories

Renu Yadav Information

University	Amity University
Position	___
Citations(all)	62
Citations(since 2020)	61
Cited By	2
hIndex(all)	4
hIndex(since 2020)	4
i10Index(all)	3
i10Index(since 2020)	3
Email	Access Email
University Profile Page	Amity University
Google Scholar	View Google Scholar Profile

Renu Yadav Skills & Research Interests

Greenwashing

Sustainable Marketing

Consumer Behaviour

Fashion clothing

Top articles of Renu Yadav

Title	Journal	Author(s)	Publication Date
Ensuring brand loyalty for firms practising sustainable marketing: a roadmap	Society and Business Review	Sujata Khandai Jones Mathew Renu Yadav Sonia Kataria Harpuneet Kohli	2023/4/26
An integrative approach to the nexus of brand loyalty and corporate social responsibility	International Review on Public and Nonprofit Marketing	Sonia Kataria Vinod Kumar Saini Ajay Kumar Sharma Renu Yadav Harpuneet Kohli	2021/9
Brand love and brand hate: integrating emotions into brand-related experiences and loyalty	Journal of International Commerce, Economics and Policy	Harpuneet Singh Kohli Sujata Khandai Renu Yadav Sonia Kataria	2021/6/12
Impact of Social Factors on Clothing Purchase Behaviour Patterns: A Study on Working Women Consumers.	International Journal of Customer Relations	Sunita Gupta Renu Yadav	2021
Understanding the Impact of Social Media on Consumers Attitude and Decision Making Process	International Journal of Marketing & Business Communication	Sunita Gupta Pankaj Gupta Renu Yadav	2021
ROLE OF BRAND HATE ON THE RELATIONSHIP OF CONSUMER PERSONALITY TRAITS AND BRAND LOYALTY.	International Journal on Customer Relations	Sunita Gupta Pankaj Gupta Renu Yadav	2020/7/1
Personality: A Matter Of Multiple Theories		Harpuneet Singh Kohli Sujata Khandai Renu Yadav	2020