Rebecca J. Slotegraaf
Indiana University Bloomington
H-index: 20
North America-United States
Top articles of Rebecca J. Slotegraaf
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Effects of advertising and R&D on spillovers from a rival’s bankruptcy | Journal of the Academy of Marketing Science | Niket Jindal Rebecca J Slotegraaf | 2023/4/11 |
NAVIGATING OPEN INNOVATION | The PDMA Handbook of Innovation and New Product Development | Rebecca J Slotegraaf Girish Mallapragada | 2023/3/28 |
Marketing capabilities for b2b firms | Neil A Morgan Rebecca J Slotegraaf Hui Feng | 2022/7/15 | |
Pandemics and marketing: Insights, impacts, and research opportunities | Gopal Das Shailendra Pratap Jain Durairaj Maheswaran Rebecca J Slotegraaf Raji Srinivasan | 2021/9 | |
Paving a path for a post‐COVID‐19 innovative environment. | Journal of Product Innovation Management | Rebecca J Slotegraaf Charles H Noble Jelena Spanjol | 2021/3/1 |
Using product development information to spur the adoption of continuous improvement products | Journal of the Academy of Marketing Science | Nga N Ho-Dac Minu Kumar Rebecca J Slotegraaf | 2020/11 |
