Ratih Hurriyati

Ratih Hurriyati

Universitas Pendidikan Indonesia

H-index: 24

Asia-Indonesia

About Ratih Hurriyati

Ratih Hurriyati, With an exceptional h-index of 24 and a recent h-index of 23 (since 2020), a distinguished researcher at Universitas Pendidikan Indonesia, specializes in the field of Business, Management, Marketing, Service Management, Strategic Entreupreuneurship nt.

His recent articles reflect a diverse array of research interests and contributions to the field:

[P] Marketing in Indonesia Islamic Banking and Finance A Systematic Literature Review

Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola. Com

E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust

The Role of Influencer Marketing and Sales Promotion on the Purchase Decision of Scarlett Whitening Products

Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B

Developing models of environment uncertainty, incoterms on strategic alliance and competitive advantage

Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust

Ratih Hurriyati Information

University

Position

Professor of Marketing

Citations(all)

7387

Citations(since 2020)

5166

Cited By

4752

hIndex(all)

24

hIndex(since 2020)

23

i10Index(all)

62

i10Index(since 2020)

60

Email

University Profile Page

Universitas Pendidikan Indonesia

Google Scholar

View Google Scholar Profile

Ratih Hurriyati Skills & Research Interests

Business

Management

Marketing

Service Management

Strategic Entreupreuneurship nt

Top articles of Ratih Hurriyati

Title

Journal

Author(s)

Publication Date

[P] Marketing in Indonesia Islamic Banking and Finance A Systematic Literature Review

Wenda Wahyu Christiyanto

Ratih Huriyati

Bambang Widjajanta

2024

Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola. Com

Jurnal Manajemen Bisnis

Adam Hermawan

Ratih Hurriyati

Heny Hendrayati

Mokh Adib Sultan

2024/3/12

E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry

Jurnal Riset Multidisiplin dan Inovasi Teknologi

Fairuz Rifqi Abdurahman

Ratih Hurriyati

Puspo Dewi Dirgantari

Prasetyo Harisandi

2024

Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust

International Journal of Multidisciplinary Approach Research and Science

Engga Jalaludin

Puspo Dirgantari

Ratih Hurriyati

Prasetyo Harisandi

2024

The Role of Influencer Marketing and Sales Promotion on the Purchase Decision of Scarlett Whitening Products

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

Destri Mailinda Tianingrum

Ratih Hurriyati

Hilda Monoarfa

2024/2/29

Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B

Jurnal Riset Multidisiplin dan Inovasi Teknologi

Pitri Yanti

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

Developing models of environment uncertainty, incoterms on strategic alliance and competitive advantage

Uncertain Supply Chain Management

A Sugiono

A Rahayu

L Wibowo

R Hurriyati

2024

Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust

Journal of Business Management and Economic Development

Rennyta Yusiana

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

Future Directions in Strategic Brand Management Research Using Bibliometric Analysis: A Decade Review

Resti Indriarti

Ratih Hurriyati

Puspo Dewi Dirgantari

Prasetyo Harisandi

2024

Dimensions of Market-Sensing Capability Identifying SMEs Created: A Systematic Literature Review

Intan Permana

Ratih Hurriyati

Vanessa Gaffar

Lili Adi Wibowo

2024/9/1

Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce

International Journal of Multidisciplinary Approach Research and Science

Prasetyo Harisandi

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

The Influence of Social Media Endorsement Credibility on Customers-Based Brand Equity

ASEAN Journal of Economic and Economic Education

Hari Meidiansyah

Ratih Hurriyati

Puspo Dewi Dirgantari

2024

Persaingan industri ride-hailing di Indonesia: Peran country of origin, perceived quality, dan brand credibility terhadap purchase intention

Jurnal Akuntansi dan Manajemen

Riadh Alfy

Ratih Hurriyati

Bambang Widjajanta

2024/4/28

Marketing strategy of ecotourism in Uzbekistan and Indonesia

Journal of Eastern European and Central Asian Research (JEECAR)

Novia Yuliarni

Ratih Hurriyati

Disman Disman

Heny Hendrayati

Lia Warlina

2023/7/1

The Effect of E-CRM on the Customer Loyalty of McDonald’s Indonesia

Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi)

Yuliarti Maghfira Annahli

Ratih Hurriyati

Hilda Monoarfa

2023/8/31

Information Technology in Evolutionary Strategic Management: Decision Support System in Smart University

Journal of Engineering Science and Technology

SENNY Luckyardi

AGUS Rahayu

LILI Adiwibowo

RATIH Hurriyati

2023/6

Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products

Jurnal Manajemen Dan Organisasi

Prasetyo Hartanto

Ratih Hurriyati

Puspo Dewi Dirgantari

2023/3/31

Marketing in Indonesia Islamic Banking and Finance

Wenda Wahyu Christiyanto

Ratih Hurriyati

Bambang Widjajanta

Vanessa Gaffar

2023/9/29

The Effect of Customer Value on Customer Retention at Merdeka Toyota Dealers

Ratih Hurriyati

Heny Hendrayati

2023/9/29

The Impacts of E-Service Quality on Repurchase Intention

Rafaida Putri Rahmania

Ratih Hurriyati

Heny Hendrayati

Lili Adi Wibowo

2023/9/29

See List of Professors in Ratih Hurriyati University(Universitas Pendidikan Indonesia)