Rana Muhammad Ayyub

About Rana Muhammad Ayyub

Rana Muhammad Ayyub, With an exceptional h-index of 13 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Veterinary and Animal Sciences, specializes in the field of Consumer Behavior, Ethnic Marketing, Halal Marketing, Meat Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The impact of perceived benefits on permission marketing: a mediated moderation model of attitude and privacy concerns

Molecular Detection of Theileria annulata Infection: An Emerging Disease of Pet Dogs in Pakistan

Assessing customer satisfaction among farmers availing loans from Zarai Taraqiati bank limited.

Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications

An empirical investigation of misperceptions about broiler meat consumers.

Agrifood Supply Chain Traceability: A Systematic Literature Review

Investigating consumer alienation toward broiler leading to food insecurity

Systematic literature review of halal ethnic foods consumption; health-related scientific; and marketing perspective

Rana Muhammad Ayyub Information

University

Position

Pakistan

Citations(all)

686

Citations(since 2020)

564

Cited By

261

hIndex(all)

13

hIndex(since 2020)

10

i10Index(all)

14

i10Index(since 2020)

10

Email

University Profile Page

University of Veterinary and Animal Sciences

Google Scholar

View Google Scholar Profile

Rana Muhammad Ayyub Skills & Research Interests

Consumer Behavior

Ethnic Marketing

Halal Marketing

Meat Marketing

Top articles of Rana Muhammad Ayyub

Title

Journal

Author(s)

Publication Date

The impact of perceived benefits on permission marketing: a mediated moderation model of attitude and privacy concerns

Journal of Tianjin University Science and Technology

SHAHID Khokhar

SARAH Nishatt

MAAYDA Shahid

RANA MUHAMMAD Ayyub

RASHID Mehmood

2023

Molecular Detection of Theileria annulata Infection: An Emerging Disease of Pet Dogs in Pakistan

KAFKAS ÜNİVERSİTESİ VETERİNER FAKÜLTESİ DERGİSİ

Yasir Nawab

IJAZ Muhammad

Rana Muhammad Ayyub

Arslan Ahmed

Iqra Muzammil

...

2023/1/1

Assessing customer satisfaction among farmers availing loans from Zarai Taraqiati bank limited.

JAPS: Journal of Animal & Plant Sciences

RM Ayyub

B Haider

R Safdar

S Naeem

MA Awan

...

2022/8/1

Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications

Rana Muhammad Ayyub

2022/6/29

An empirical investigation of misperceptions about broiler meat consumers.

JAPS: Journal of Animal & Plant Sciences

RM Ayyub

M Bilal

MA Hamza

S Naeem

2021/12/1

Agrifood Supply Chain Traceability: A Systematic Literature Review

Shehzad Ahmed

Ghadafi Muhmar Razak

Piyya Muhammad Rafi-Ul-Shan

Saira Naeem

Amina Mehmood

...

2021/10/15

Investigating consumer alienation toward broiler leading to food insecurity

British Food Journal

Rana Muhammad Ayyub

Saira Naeem

Shehzad Ahmed

Chanaka Jayawardhena

2021/4/27

Systematic literature review of halal ethnic foods consumption; health-related scientific; and marketing perspective

Rameen Maqsood

Rana Muhammad Ayyub

2021/12/12

Determinants of intention to use Islamic banking: A comparative analysis of users and non-users of Islamic banking: evidence from Pakistan

International Journal of Islamic and Middle Eastern Finance and Management

Samia Ayyub

Wang Xuhui

Muhammad Asif

Rana Muhammad Ayyub

2020/2/17

Interpreting Investor Behavioral Biases: A Qualitative Study

The Pakistan Journal of Social Issues

Muhammad Zahid Iqbal

Tahir Mahmood

Rana Muhammad Ayyub

2020/1/1

Molecular Characterization of Methicillin Resistant Staphylococcus aureus (MRSA) and Associated Risk Factors with the Occurrence of Goat Mastitis.

Antimicrobial resistance and infection control

Kalyani E Eko

Brett M Forshey

Margaret Carrel

Marin L Schweizer

Eli N Perencevich

...

2015/12

Systematic literature review of halal food consumption-qualitative research era 1990-2017

Saira Naeem

Rana Muhammad Ayyub

Irfan Ishaq

Sobia Sadiq

Tahir Mahmood

2020/5/20

Balantidium coli in domestic animals: An emerging protozoan pathogen of zoonotic significance

Arslan Ahmed

Muhammad Ijaz

Rana Muhammad Ayyub

Awais Ghaffar

Hammad Nayyar Ghauri

...

2020/3/1

See List of Professors in Rana Muhammad Ayyub University(University of Veterinary and Animal Sciences)

Co-Authors

H-index: 10
Dr. Shehzad Ahmed CMBE FCILT FCMI FHEA

Dr. Shehzad Ahmed CMBE FCILT FCMI FHEA

University of the West of Scotland

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