rajan nataraajan

About rajan nataraajan

rajan nataraajan, With an exceptional h-index of 29 and a recent h-index of 20 (since 2020), a distinguished researcher at Gulf University for Science and Technology, specializes in the field of consumer behavior, marketing, business.

His recent articles reflect a diverse array of research interests and contributions to the field:

Attitudes toward protecting endangered species: The impact of perceived physical attractiveness of animals and political ideology

A hierarchical personality approach toward a fuller understanding of onychophagia and compulsive buying

How to shape consumer reaction to corporate environmental communications: Accentuating the negative to build trust can elicit favorable intentions and behaviors

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

The effects of circular format on store patronage: An Italian perspective

Social comparison orientation and frequency: A study on international travel bloggers

Message framing, company trustworthiness, and consumer reaction to corporate environmental communications

Attitudes toward wildlife: The impact of physical attractiveness

rajan nataraajan Information

University

Position

___

Citations(all)

4403

Citations(since 2020)

1897

Cited By

3457

hIndex(all)

29

hIndex(since 2020)

20

i10Index(all)

47

i10Index(since 2020)

33

Email

University Profile Page

Gulf University for Science and Technology

Google Scholar

View Google Scholar Profile

rajan nataraajan Skills & Research Interests

consumer behavior

marketing

business

Top articles of rajan nataraajan

Title

Journal

Author(s)

Publication Date

Attitudes toward protecting endangered species: The impact of perceived physical attractiveness of animals and political ideology

Psychology & Marketing

Richard J Harnish

Rajan Nataraajan

Piotr Tarka

Frederick J Slack

2023/1

A hierarchical personality approach toward a fuller understanding of onychophagia and compulsive buying

Psychological reports

Cristian Rizzo

Andrea Sestino

Giovanni Pino

Gianluigi Guido

Rajan Nataraajan

...

2023/6

How to shape consumer reaction to corporate environmental communications: Accentuating the negative to build trust can elicit favorable intentions and behaviors

Journal of Advertising Research

Giovanni Pino

Giampaolo Viglia

Rajan Nataraajan

Alessandro M Peluso

Marco Pichierri

2022/3/1

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Journal of Business Research

Maria Ek Styvén

Anna Näppä

Marcello Mariani

Rajan Nataraajan

2022/3/1

The effects of circular format on store patronage: An Italian perspective

Journal of Business Research

Lucrezia Maria De Cosmo

Luigi Piper

Rajan Nataraajan

Luca Petruzzellis

2022/2/1

Social comparison orientation and frequency: A study on international travel bloggers

Journal of Business Research

Marcello M Mariani

Maria Ek Styven

Rajan Nataraajan

2021/2/1

Message framing, company trustworthiness, and consumer reaction to corporate environmental communications

Journal of Advertising Research

Giovanni Pino

Giampaolo Viglia

Rajan Nataraajan

Alessandro M Peluso

Marco Pichierri

2021/9/30

Attitudes toward wildlife: The impact of physical attractiveness

Psychology & Marketing

Richard J Harnish

Rajan Nataraajan

2020/12

Antecedents to high (low) performances by international technology ventures

Journal of Global Scholars of Marketing Science

Rajan Nataraajan

Nelson Oly Ndubisi

Obaid Al–Shuridah

2020/10/1

Product touch in the real and digital world: How do consumers react?

Journal of Business Research

Giovanni Pino

Cesare Amatulli

Rajan Nataraajan

Matteo De Angelis

Alessandro M Peluso

...

2020/5/1

See List of Professors in rajan nataraajan University(Gulf University for Science and Technology)