ProfessorsProfessors of University of Wisconsin-ParksideRaghava R. Gundala

Raghava R. Gundala

University of Wisconsin-Parkside

H-index: 10

North America-United States

About Raghava R. Gundala

Raghava R. Gundala, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at University of Wisconsin-Parkside, specializes in the field of Marketing Strategy, Social Media Marketing, International Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

An empirical examination of the link between CSR and consumer purchase behaviour

Impact of consumer consumption adjustments on habits and purchase behavior during COVID-19

The Perceived Effects of Graduate Business Education on Personal and Professional Development: An Empirical Study.

Does gender moderate the purchase intention of organic foods? Theory of reasoned action

The textbook dilemma: digital or print? Evidence from a selected US university

What motivates consumers to buy organic foods? Results of an empirical study in the United States

Raghava R. Gundala Information

University	University of Wisconsin-Parkside
Position	Associate Professor of Marketing
Citations(all)	377
Citations(since 2020)	274
Cited By	166
hIndex(all)	10
hIndex(since 2020)	9
i10Index(all)	10
i10Index(since 2020)	9
Email	Access Email
University Profile Page	University of Wisconsin-Parkside
Google Scholar	View Google Scholar Profile

Raghava R. Gundala Skills & Research Interests

Marketing Strategy

Social Media Marketing

International Marketing

Top articles of Raghava R. Gundala

Title	Journal	Author(s)	Publication Date
An empirical examination of the link between CSR and consumer purchase behaviour	International Journal of Services Technology and Management	Anupam Singh Raghava R Gundala Seema Singh	2023
Impact of consumer consumption adjustments on habits and purchase behavior during COVID-19	Cogent Business & Management	Shehla Qaiser Muhammad Adnan Bashir Muhammad Sufyan Ramish Junaid Ansari Raghava Gundala ...	2023/10
The Perceived Effects of Graduate Business Education on Personal and Professional Development: An Empirical Study.	TEM Journal	Hillary Daniel Fayola Nicholas Kavita Chavali Raghava R Gundala	2023/2/1
Does gender moderate the purchase intention of organic foods? Theory of reasoned action	Heliyon	Raghava R Gundala Nishad Nawaz RM Harindranath Kirubaharan Boobalan Vijaya Kumar Gajenderan	2022/9/1
The textbook dilemma: digital or print? Evidence from a selected US university		Kavita Chavali Raghava R Gundala	2022/2/1
What motivates consumers to buy organic foods? Results of an empirical study in the United States	Plos one	Raghava R Gundala Anupam Singh	2021/9/10