R. Bret Leary
University of Nevada, Reno
H-index: 11
North America-United States
Top articles of R. Bret Leary
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Better or different? Self‐differentiating appeals interact with self‐theories to predict volunteer intentions | Journal of Philanthropy and Marketing | William J Montford Rhiannon MacDonnell Mesler Jennifer Chernishenko R Bret Leary | 2024/5 |
Identifying and Addressing the “Health Halo” Surrounding Plant-Based Meat Alternatives in Limited-Information Environments | Journal of Public Policy & Marketing | Gabriel E Gonzales Christopher Berry Matthew D Meng R Bret Leary | 2023/7 |
This meat or that alternative? How masculinity stress influences food choice when goals are conflicted | Frontiers in Nutrition | R Bret Leary Rhiannon MacDonnell Mesler William J Montford Jennifer Chernishenko | 2023/3/7 |
The impact of masculinity stress on preferences and willingness-to-pay for red meat | Appetite | Rhiannon MacDonnell Mesler R Bret Leary William J Montford | 2022/4/1 |
The relationships between masculine gender role discrepancy, discrepancy stress and men's health-related behavior | Personality and Individual Differences | Rhiannon MacDonnell Mesler R Bret Leary William J Montford | 2022/1/1 |
Effects of perceived scarcity on COVID‐19 consumer stimulus spending: The roles of ontological insecurity and mutability in predicting prosocial outcomes | Journal of Consumer Affairs | R Bret Leary Rhiannon MacDonnell Mesler Bonnie Simpson Matthew D Meng William Montford | 2022/9 |
Mitigating the detrimental effect of skeuomorphism on gambling behavior | Journal of Consumer Affairs | Matthew D Meng R Bret Leary | 2022/6 |
The effects of implicit firm theory on customer engagement and firm-related judgments | Journal of Consumer Marketing | R Bret Leary Thomas Burnham William Montford | 2021/9/27 |
The effect of skeuomorphic digital interfaces on the illusion of control over gambling outcomes | Journal of Gambling Studies | Matthew D Meng R Bret Leary | 2021/6 |
It might be ethical, but I won't buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles | Psychology & Marketing | Matthew D Meng R Bret Leary | 2021/2 |
Denial without determination: The impact of systemic market access denial on consumer power and market engagement | Journal of Public Policy & Marketing | R Bret Leary Garret Ridinger | 2020/4 |
Co-Authors
