Prof. Mohamed Ismail Mujahid Hilal

About Prof. Mohamed Ismail Mujahid Hilal

Prof. Mohamed Ismail Mujahid Hilal, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at South Eastern University of Sri Lanka, specializes in the field of Marketing Management, Brand Management, International marketing, CRM.

His recent articles reflect a diverse array of research interests and contributions to the field:

Store Environmental Cues and Repurchase Intention in Retail Supermarkets in Sri Lanka: Mediating Role of Store Image

A systematic review on environmental accounting

Exploring the nexus of entrepreneurial orientation and market orientation on business performance and the role of innovation among the MSMES in Sri Lanka

Does Innovation Instigated by Market Orientation and Financial Literacy Impact Business Performance in SMEs in the Eastern Province of Sri Lanka?

Sri Lanka's Tea Economy: Issues and Strategies

Factors affecting store loyalty of retail supermarket stores: customers' perspective

Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri Lanka

Entrepreneurial orientation, financial literacy and business performance of small and medium enterprises: sensing the research issue

Prof. Mohamed Ismail Mujahid Hilal Information

University

Position

___

Citations(all)

168

Citations(since 2020)

150

Cited By

55

hIndex(all)

8

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

5

Email

University Profile Page

Google Scholar

Prof. Mohamed Ismail Mujahid Hilal Skills & Research Interests

Marketing Management

Brand Management

International marketing

CRM

Top articles of Prof. Mohamed Ismail Mujahid Hilal

Title

Journal

Author(s)

Publication Date

Store Environmental Cues and Repurchase Intention in Retail Supermarkets in Sri Lanka: Mediating Role of Store Image

MIM Hilal

2022/12/31

A systematic review on environmental accounting

Academy of Entrepreneurship Journal

Athambawa Haleem

Mohamed Cassim Abdul Nazar

Mohamed Ismail Mujahid Hilal

2021

Exploring the nexus of entrepreneurial orientation and market orientation on business performance and the role of innovation among the MSMES in Sri Lanka

Academy of Entrepreneurship Journal

Aliyar Lebbe Mohamed Abdul Shameem

Mohamed Cassim Abdul Nazar

Mohamed Ismail Mujahid Hilal

2021

Does Innovation Instigated by Market Orientation and Financial Literacy Impact Business Performance in SMEs in the Eastern Province of Sri Lanka?

Int. J. of Aquatic Science

Mohamed Casim Abdul Nazar

Ahamed Lebbe Mohamed Abdul Shameem

Mohamed Ismail Mujahid Hilal

2021/6/1

Sri Lanka's Tea Economy: Issues and Strategies

J. Pol. & L.

Mujahid Hilal

Mohamed Ismail

2020

Factors affecting store loyalty of retail supermarket stores: customers' perspective

Middle East Journal of Management

Mohamed Ismail Mujahid Hilal

2020

Corporate Social Responsibility and Brand Equity: Exploring the Role of Customer Satisfaction, Trust and Customer Loyalty among Supermarkets’ Customers in Sri Lanka

Mohamed Ismail Mujahid Hilal

Ajith Medis

2020/12/25

Entrepreneurial orientation, financial literacy and business performance of small and medium enterprises: sensing the research issue

International Journal of Research, Innovation and Commercialisation

Mohamed Ismail Mujahid Hilal

Selvaratnam Gunapalan

2020

Exploring the impacts of internal marketing practices and employees organizational commitment: Special Reference to hotel industry in Sri Lanka

Middle East Journal of Management

Hilal M. I.M

2020

See List of Professors in Prof. Mohamed Ismail Mujahid Hilal University(South Eastern University of Sri Lanka)