Prof. Gomaa Agag

Prof. Gomaa Agag

Nottingham Trent University

H-index: 27

Europe-United Kingdom

About Prof. Gomaa Agag

Prof. Gomaa Agag, With an exceptional h-index of 27 and a recent h-index of 27 (since 2020), a distinguished researcher at Nottingham Trent University, specializes in the field of Tourism Marketing, Digital Marketing, Consumer Behaviour..

His recent articles reflect a diverse array of research interests and contributions to the field:

Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective

Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior

Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts

Understanding the impact of national culture differences on customers’ online social shopping behaviours

Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels

Understanding the link between customer feedback metrics and firm performance

Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective

Prof. Gomaa Agag Information

University

Position

Nottingham Business School (UK).

Citations(all)

3402

Citations(since 2020)

3086

Cited By

1031

hIndex(all)

27

hIndex(since 2020)

27

i10Index(all)

37

i10Index(since 2020)

37

Email

University Profile Page

Nottingham Trent University

Google Scholar

View Google Scholar Profile

Prof. Gomaa Agag Skills & Research Interests

Tourism Marketing

Digital Marketing

Consumer Behaviour.

Top articles of Prof. Gomaa Agag

Title

Journal

Author(s)

Publication Date

Understanding factors affecting social commerce purchase behavior: A longitudinal perspective

Journal of Retailing and Consumer Services

Sofiane Laradi

Mahmaod Alrawad

Abdalwali Lutfi

Gomaa Agag

2024/5/1

Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective

Journal of Retailing and Consumer Services

Gomaa Agag

Yasser Moustafa Shehawy

Ahmed Almoraish

Riyad Eid

Houyem Chaib Lababdi

...

2024/3/1

Understanding Factors Affecting Consumers’ Conscious Green Purchasing Behavior

Sustainability

Omar A Alghamdi

Gomaa Agag

2024/1/13

Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts

Journal of Retailing and Consumer Services

Jian Zhang

Riyad Eid

Gomaa Agag

Chunxiao Chen

Ruibing Fu

2024/5/1

Understanding the impact of national culture differences on customers’ online social shopping behaviours

Journal of Retailing and Consumer Services

Gomaa Agag

Riyad Eid

Houyem Chaib Lababdi

Mohamed Abdelwahab

Sameh Aboul-Dahab

...

2024/7/1

Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels

Journal of Retailing and Consumer Services

Yasser Moustafa Shehawy

Gomaa Agag

Hawazen O Alamoudi

Majed D Alharthi

Abraham Brown

...

2024/3/1

Understanding the link between customer feedback metrics and firm performance

Journal of Retailing and Consumer Services

Gomaa Agag

Baseer Ali Durrani

Yasser Moustafa Shehawy

Majed Alharthi

Hawazen Alamoudi

...

2023/7/1

Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective

Journal of Retailing and Consumer services

Z Abdelmoety M Alyahya

G Agag

M Aliedan

2023/7/7

Understanding the link between net promoter score and e-WOM behaviour on social media: the role of national culture

Journal of Business Research

G Agag

B Durrani

Z Abdelmoety

M Daher

2023/9/20

A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour

Journal of Retailing and Consumer services

M Alyahya

G Agag

M Aliedan

Z Abdelmoety

2023/2/23

Understanding factors affecting travel avoidance behaviour during the COVID-19 pandemic: Findings from a mixed method approach

Journal of Travel Research

G Agag

Z Abdelmoety

E Riyad

2023/5/23

Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence

Journal of Retailing and Consumer services

O Alghamdi

G Agag

2023/8/30

Understanding the Relationship between Big Data Analytics Capabilities and Sustainable Performance: The Role of Strategic Agility and Firm Creativity

Sustainability

Mansour Alyahya

Meqbel Aliedan

Gomaa Agag

Ziad H Abdelmoety

2023/5/6

Unlocking the power of reporting: exploring the link between voluntary sustainability reporting, customer behavior, and firm value

Sustainability

Omar A Alghamdi

Gomaa Agag

2023/11/3

Boosting innovation performance through big data analytics powered by artificial intelligence use: an empirical exploration of the role of strategic agility and market turbulence

Sustainability

Omar A Alghamdi

Gomaa Agag

2023/9/27

The antecedents of hotels’ green creativity: the role of green HRM, environmentally specific servant leadership, and psychological green climate

Sustainability

Mansour Alyahya

Meqbel Aliedan

Gomaa Agag

Ziad H Abdelmoety

2023/2/1

Cross-national differences in big data analytics adoption in the retail industry.

Journal of retailing and consumer services

M Youssef

R Eid

Agag G

2022/8/2

Harnessing customer mindset metrics to boost consumer spending: A cross-country study on routes to economic and business growth

British Journal of Management

A Shalaan

G Agag

M Tourkey

2022/1/21

Ensuring a Sustainable Hospitality and Tourism Industry in the COVID-19 Era: Using an Open Market Valuation Technique

Sustainability

Z Abdelmoety

H Alamoudi

M Alharthi

N Sharkasi

G Agag

2022/10/14

Exploring the link between sustainable development practices, institutional pressures, and green innovation

Sustainability

Mansour Alyahya

Meqbel Aliedan

Gomaa Agag

Ziad H Abdelmoety

2022/11/2

See List of Professors in Prof. Gomaa Agag University(Nottingham Trent University)