Prasanna Mohanraj

Prasanna Mohanraj

Alliance University

H-index: 11

Asia-India

About Prasanna Mohanraj

Prasanna Mohanraj, With an exceptional h-index of 11 and a recent h-index of 9 (since 2020), a distinguished researcher at Alliance University, specializes in the field of Branding, Consumer research, Marketing Analytics, Marketing Research.

His recent articles reflect a diverse array of research interests and contributions to the field:

Satisfaction-importance Matrix: Measuring Customer Satisfaction in Mobile Sector

INFLUENCE OF EDUCATIONAL APPS ON SKILL DEVELOPMENT AND PERFORMANCE OF HIGHER SECONDARY SCHOOL STUDENTS

Digital Branding Through Delivery : An Emprical study of Amazon's Experience

Improving the Carbon Footprint of Managing Food and Packaging Waste in the Food Industries

Implications of COVID-19 on Textiles Industry in India–Discovering Issues and Challenges on Demand and Supply Sides

Impact of artificial intelligence on EV industry and perceptual mapping in India

Influence on the Organizational Performance of Sustainability Management Practices

"The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization"

Prasanna Mohanraj Information

University

Position

School of Business

Citations(all)

844

Citations(since 2020)

459

Cited By

508

hIndex(all)

11

hIndex(since 2020)

9

i10Index(all)

11

i10Index(since 2020)

8

Email

University Profile Page

Alliance University

Google Scholar

View Google Scholar Profile

Prasanna Mohanraj Skills & Research Interests

Branding

Consumer research

Marketing Analytics

Marketing Research

Top articles of Prasanna Mohanraj

Title

Journal

Author(s)

Publication Date

Satisfaction-importance Matrix: Measuring Customer Satisfaction in Mobile Sector

Academy of Marketing Studies

Prasanna Mohan Raj

Akanksha Choubey

2023/5/10

INFLUENCE OF EDUCATIONAL APPS ON SKILL DEVELOPMENT AND PERFORMANCE OF HIGHER SECONDARY SCHOOL STUDENTS

Manager - The British Journal of Administrative Management

prasannamohanraj

2023/1

Digital Branding Through Delivery : An Emprical study of Amazon's Experience

IUP Journal of Brand Management

Chandan Kumar Prasannna Mohan Raj

2023/6

Improving the Carbon Footprint of Managing Food and Packaging Waste in the Food Industries

ECS Transactions

Varadaraj Aravamudhan

Ananth Sengodan

Prasanna Mohanraj

SG Balaji

2022/4/24

Implications of COVID-19 on Textiles Industry in India–Discovering Issues and Challenges on Demand and Supply Sides

Prasanna Mohan Raj

2022/12/10

Impact of artificial intelligence on EV industry and perceptual mapping in India

Aravamudhan, V., Sengodan, A., & Mohanraj, PS (2022). Impact Of Artificial Intelligence On Ev Industry And Perceptual Mapping In India

Varadaraj Aravamudhan

Prasanna Mohan Raj

2022/7/10

Influence on the Organizational Performance of Sustainability Management Practices

ECS Transactions

Varadaraj Aravamudhan

Ananth Sengodan

Prasanna Mohanraj

SG Balaji

2022/4/24

"The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization"

Attila Pausits

Jussi Kivistö

Elias Pekkola

Florian Reisky

Henry Mugabi

2022/4/12

See List of Professors in Prasanna Mohanraj University(Alliance University)

Co-Authors

H-index: 20
Punniyamoorthy Murugesan

Punniyamoorthy Murugesan

National Institute of Technology, Tiruchirappalli

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