Piotr Gaczek
Uniwersytet Ekonomiczny w Poznaniu
H-index: 6
Europe-Poland
Top articles of Piotr Gaczek
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability | Industrial Marketing Management | Piotr Gaczek Grzegorz Leszczyński Amira Mouakher | 2023/11/1 |
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers | Asia Pacific Journal of Marketing and Logistics | Attila Endre Simay Yuling Wei Tamás Gyulavári Jhanghiz Syahrivar Piotr Gaczek | 2023/6/27 |
Overcoming consumer resistance to AI in general health care | Journal of Interactive Marketing | Piotr Gaczek Rumen Pozharliev Grzegorz Leszczyński Marek Zieliński | 2023/2/28 |
Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset | Journal of Product & Brand Management | Wojciech Trzebinski Piotr Gaczek Beata Marciniak | 2023/1/31 |
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages | Cogent Social Sciences | Wojciech Trzebiński Beata Marciniak Piotr Gaczek | 2022/12/31 |
Is AI Augmenting or Substituting Humans?: An Eye-Tracking Study of Visual Attention Toward Health Application | International Journal of Technology and Human Interaction | Piotr Gaczek Grzegorz Leszczyński Marek Zieliński | 2022/1 |
Impulse buying in hospitality: The role of content posted by social media influencers | Journal of Vacation Marketing | Andrzej Szymkowiak Piotr Gaczek Panchapakesan Padma | 2021/10 |
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults | Journal of Brand Management | Urszula Garczarek-Bąk Andrzej Szymkowiak Piotr Gaczek Aneta Disterheft | 2021/3 |
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers | Journal of Consumer Behaviour | Andrzej Szymkowiak Piotr Gaczek Kishokanth Jeganathan Piotr Kulawik | 2021/1 |
