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Pingjun Jiang

Pingjun Jiang

La Salle University

H-index: 14

North America-United States

About Pingjun Jiang

Pingjun Jiang, With an exceptional h-index of 14 and a recent h-index of 9 (since 2020), a distinguished researcher at La Salle University, specializes in the field of Digital Marketing, E-commerce.

His recent articles reflect a diverse array of research interests and contributions to the field:

Discovering Efficient Keywords–An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools

Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective

Efficiency and Book-to-Market Ratios of US Pharmaceutical Firms

Exploring cultural influences on mobile marketing acceptance

Pingjun Jiang Information

University

Position

Professor of Marketing

Citations(all)

1735

Citations(since 2020)

601

Cited By

1366

hIndex(all)

14

hIndex(since 2020)

9

i10Index(all)

16

i10Index(since 2020)

8

Email

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University Profile Page

La Salle University

Google Scholar

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Pingjun Jiang Skills & Research Interests

Digital Marketing

E-commerce

Top articles of Pingjun Jiang

Title

Journal

Author(s)

Publication Date

Discovering Efficient Keywords–An Exploratory Study on Comparing the Use of ChatGPT and Other Third-party Tools

Journal of Emerging Trends in Marketing and Management

Pingjun Jiang

2023/7/31

Automated bidding vs manual bidding strategies in search engine marketing: a keyword efficiency perspective

Journal of Marketing Analytics

Pingjun Jiang

2023/10/17

Efficiency and Book-to-Market Ratios of US Pharmaceutical Firms

Journal of Applied Business and Economics

Shaowen Hua

Pingjun Jiang

Gary P Schneider

2022/6/20

Exploring cultural influences on mobile marketing acceptance

International Journal of Internet Marketing and Advertising

Meghan Pierce

Pingjun Jiang

2021

See List of Professors in Pingjun Jiang University(La Salle University)