Peter Neijens
Universiteit van Amsterdam
H-index: 44
Europe-Netherlands
Top articles of Peter Neijens
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Communication Research Into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research | Theo Araujo Peter Neijens | 2024 | |
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments | Journal of Current Issues & Research in Advertising | Komala Mazerant Lotte M Willemsen Peter Neijens Guda van Noort | 2024/2/2 |
How technological and societal developments shaped the agenda of ASCoR | Communication research into the digital society: Fundamental insights from the Amsterdam School of Communication Research | Peter Neijens Patti M Valkenburg | 2024 |
Perspectives on advancing the advertising field for academics and practitioners. Celebrating 40 years of the International Journal of Advertising | International Journal of Advertising | Patrick De Pelsmacker Sandra Diehl Peter Neijens Ralf Terlutter | 2023/1/2 |
The antecedents and consequences of interpersonal communication during a school-based health intervention | Health Communication | Mathijs Mesman Hanneke Hendriks Simone Onrust Peter Neijens Bas van den Putte | 2022/1/2 |
Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19 | International Journal of Advertising | Komala Mazerant Lotte M Willemsen Peter Neijens Erik van Schooten Guda van Noort | 2022/11/17 |
Guest editorial: Opportunities and challenges at the crossroads of communication and services | Annouk Lievens Peter Neijens Patrick De Pelsmacker | 2022/7/8 | |
How audience diversity affects consumers’ creation of brand posts on Facebook: a cross cultural examination | Journal of Intercultural Communication Research | Gauze Pitipon Kitirattarkarn Theo Araujo Peter Neijens | 2022/5/4 |
Spot-on creativity: Creativity biases and their differential effects on consumer responses in (non-) real-time marketing | Journal of Interactive Marketing | Komala Mazerant Lotte M Willemsen Peter C Neijens Guda van Noort | 2021/2 |
THE MEDIATING ROLE OF AUDIENCE DIVERSITY IN THE CREATION OF BRANDED POSTS ON FACEBOOK | American Academy of Advertising. Conference. Proceedings (Online) | Gauze P Kitirattarkarn Theo Araujo Peter Neijens | 2020 |
Unobtrusive measures for media research | The International Encyclopedia of Media Psychology | Theo Araujo Peter Neijens | 2020/12/8 |
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses | Journal of Business Research | Anne R. Smink Eva A. van Reijmersdal Guda van Noort Peter C. Neijens | 2020/9 |
Cultural differences in motivation for consumers’ online brand-related activities on Facebook | Communications | Gauze Pitipon Kitirattarkarn Theo Araujo Peter Neijens | 2020/3/26 |
