Peter Maas
Universität St.Gallen
H-index: 18
Europe-Switzerland
Top articles of Peter Maas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Building and Managing an Ambidextrous SME in Central and Eastern Europe | JEEMS Journal of East European Management Studies | Martin Vogl Christopher Schumacher Peter Maas | 2024/1/2 |
Reputation: Opportunities and threats for corporations in the age of digital opinion making | Peter Maas Martin Bieler Lukas Fischer | 2020 | |
The effects of cultural differences on Consumers’ willingness to share personal information | Journal of Interactive Marketing | Christopher Schumacher Felix Eggers Peter C Verhoef Peter Maas | 2023/2 |
Exploring the Boundary Conditions of the Power Distance Belief on DIY Preference: An Abstract | Yuan Li Matthias Rüefenacht Yinlong Zhang Peter Maas | 2022/5/25 | |
Enabling cocreation with transformative interventions: an interdisciplinary conceptualization of consumer boosting | Journal of Service Research | Martin Bieler Peter Maas Lukas Fischer Nele Rietmann | 2022/2 |
Lukas Fischer | Peter Maas | 2021/5/18 | |
III Customer Experience Management in Service: An Empirical Exploration of Organizational Success Factors and Service Characteristics | Lukas Fischer | Lukas Fischer Peter Maas | 2021/5/18 |
Article 3: Empowerment Increases Engagement in Complex Services: A Multi-Method Investigation of the Effects of Empowerment on Consumer Engagement | Boosting Consumer Behavior: An Interdisciplinary Inquiry into Adaptive Decision-Making Interventions and their Role in Consumer Empowerment | Martin Bieler Peter Maas | 2021/5/18 |
IV The Role of Self-Tracking Technologies in Value Co-Creation: A Customer Dominant Logic Perspective for Health-Related Activities | Lukas Fischer | Lukas Fischer Peter Maas Martin Bieler | 2021/5/18 |
Article 2: Enabling Cocreation with transformative interventions: An interdisciplinary conceptualization of consumer boosting | Boosting Consumer Behavior: An Interdisciplinary Inquiry into Adaptive Decision-Making Interventions and their Role in Consumer Empowerment | Martin Bieler Peter Maas Lukas Fischer Nele Rietmann | 2021/5/18 |
II Four Decades of Experience Research: A Systematic Review, Synthesis and Research Agenda | Lukas Fischer Peter Maas | 2021/5/18 | |
A Stitch in Time Saves Nine: Building an Ambidextrous Organization in Financial Services | Christopher Schumacher Peter Maas | 2020 | |
Bedeutung der Digitalisierung für die Wirksamkeit der Exportkreditgarantien des Bundes | Niclas Meyer Christian Lerch Kristina Zumbusch Roland Scherer Christopher Huddlestone | 2020/10/22 |
Co-Authors
