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Paulo Lencastre

Paulo Lencastre

Universidade Católica Portuguesa

H-index: 12

Europe-Portugal

About Paulo Lencastre

Paulo Lencastre, With an exceptional h-index of 12 and a recent h-index of 9 (since 2020), a distinguished researcher at Universidade Católica Portuguesa, specializes in the field of marketing, branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

The effect of brand names and logos’ figurativeness on memory: An experimental approach

McDONALD’s: gestión de marca y la contribución de operaciones logísticas y tecnologías

McDONALD’s branding e a contribuição das operações logísticas e tecnologias

Paulo Lencastre Information

University

Position

___

Citations(all)

955

Citations(since 2020)

303

Cited By

732

hIndex(all)

12

hIndex(since 2020)

9

i10Index(all)

14

i10Index(since 2020)

9

Email

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University Profile Page

Universidade Católica Portuguesa

Google Scholar

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Paulo Lencastre Skills & Research Interests

marketing

branding

Top articles of Paulo Lencastre

Title

Journal

Author(s)

Publication Date

The effect of brand names and logos’ figurativeness on memory: An experimental approach

Journal of Business Research

Paulo de Lencastre

Joana César Machado

Patrício Costa

2023/9/1

McDONALD’s: gestión de marca y la contribución de operaciones logísticas y tecnologías

Gin Kwan Yue

Paulo de Lencastre

2020

McDONALD’s branding e a contribuição das operações logísticas e tecnologias

Signos do Consumo

Gin Kwan Yue

Paulo de Lencastre

2020

See List of Professors in Paulo Lencastre University(Universidade Católica Portuguesa)