Paul Harrigan
Zayed University
H-index: 34
Asia-United Arab Emirates
Top articles of Paul Harrigan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Information sharing and political polarisation on social media: The role of falsehood and partisanship | Information Systems Journal | Jason Weismueller Richard L Gruner Paul Harrigan Kristof Coussement Shasha Wang | 2023/6/21 |
A Guide to Graphic Design For Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness | Journal of Advertising Research | Yuanyuan Zhu Tina Tessitore Paul Harrigan Kristof Coussement | 2023/3/1 |
Social media in politics: how to drive engagement and strengthen relationships | Journal of Marketing Management | Aman Abid Paul Harrigan Shasha Wang Sanjit K Roy Tauel Harper | 2023/2/12 |
Customer engagement with digitalized interactive platforms in retailing | Journal of Business Research | Sanjit K Roy Gaganpreet Singh Saalem Sadeque Paul Harrigan Kristof Coussement | 2023/9/1 |
Misinformation is rife and causing deeper polarisation–here's how social media users can help curb it | The Conversation | Jason Weismueller Paul Harrigan Richard Gruner Shasha Wang | 2023/7/27 |
Marketing research on Mobile apps: past, present and future | Lara Stocchi Naser Pourazad Nina Michaelidou Arry Tanusondjaja Paul Harrigan | 2022 | |
Marketing education: Reflecting on relevance | Australasian Marketing Journal | Paul Harrigan Rebecca Dolan Michael SW Lee | 2022/8 |
Brand consumer mimicry in social media | Momoko Fujita Paul Harrigan | 2022 | |
Exploring Functional and Experiential Advertisement Construction from a Graphic Design Perspective: An Abstract | Yuanyuan Zhu Paul Harrigan Kristof Coussement Tina Tessitore | 2022/5/25 | |
Consumer Engagement in Influencer Marketing Video Campaigns: An Abstract | Jason Weismueller Richard L Gruner Paul Harrigan | 2022/5/25 | |
What makes people share political content on social media? The role of emotion, authority and ideology | Computers in Human Behavior | Jason Weismueller Paul Harrigan Kristof Coussement Tina Tessitore | 2022/4/1 |
Influencer marketing effectiveness: the mechanisms that matter | European Journal of Marketing | Dean Charles Hugh Wilkie Rebecca Dolan Paul Harrigan Harriet Gray | 2022/11/30 |
Customer engagement in online service brand communities | Journal of Services Marketing | Ming Chi Paul Harrigan Yongshun Xu | 2022/3/28 |
The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation | Sanjit K Roy Gaganpreet Singh Megan Hope Bang Nguyen Paul Harrigan | 2022/10/20 | |
Identifying influencers on social media | International Journal of Information Management | Paul Harrigan Timothy M Daly Kristof Coussement Julie A Lee Geoffrey N Soutar | 2021/2/1 |
The dark side of social media engagement: an analysis of user-generated content in online wildlife trade communities | Australasian Journal of Information Systems | Kim Feddema Paul Harrigan Shasha Wang | 2021/6/22 |
The dark and light sides of engagement: an analysis of user-generated content in wildlife trade online communities. | Australasian Journal of Information Systems | Kim Feddema Paul Harrigan Shasha Wang | 2021 |
Organic Reach on YouTube: What Makes People Click on Videos from Social Media Influencers? | Jason Weismueller Paul Harrigan | 2021/5/27 | |
A relationship marketing orientation in politics: Young voters’ perceptions of political brands’ use of social media | Journal of Strategic Marketing | Aman Abid Paul Harrigan Sanjit Roy | 2021/5/19 |
Online brand advocacy and brand loyalty: a reciprocal relationship? | Asia Pacific Journal of Marketing and Logistics | Violetta Wilk Geoff Soutar Paul Harrigan | 2021 |
Co-Authors
