ProfessorsProfessors of University of LeicesterPaul Baines

Paul Baines

University of Leicester

H-index: 33

Europe-United Kingdom

About Paul Baines

Paul Baines, With an exceptional h-index of 33 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Leicester, specializes in the field of political marketing, segmentation, positioning, propaganda, disinformation.

His recent articles reflect a diverse array of research interests and contributions to the field:

Countering reactionary co-radicalization (RC-R): using multi-representational ads

The dynamic interplay of hope vs fear appeals in a referendum context

Guest Editorial: Pandemic Aftershock-The challenges of rapid technology adoption and social distancing for interactive marketing practice

The dynamic interplay of hope vs fear media appeals in a referendum context

Fundamentals of Marketing 2e

Countering the fear in propaganda

Towards the Measurement of Islamist Propaganda Effectiveness: A Marketing Perspective

Paul Baines Information

University	University of Leicester
Position	Professor of Political Marketing
Citations(all)	4007
Citations(since 2020)	1464
Cited By	2420
hIndex(all)	33
hIndex(since 2020)	23
i10Index(all)	58
i10Index(since 2020)	37
Email	Access Email
University Profile Page	University of Leicester
Google Scholar	View Google Scholar Profile

Paul Baines Skills & Research Interests

political marketing

segmentation

positioning

propaganda

disinformation

Top articles of Paul Baines

Title	Journal	Author(s)	Publication Date
Countering reactionary co-radicalization (RC-R): using multi-representational ads	Critical Studies on Terrorism	Haseeb Shabbir Paul Baines Dianne Dean Kurt Braddock	2024/1/2
The dynamic interplay of hope vs fear appeals in a referendum context	Journal of Political Marketing	Iain Black Paul Baines Ning Baines Nicholas O’Shaughnessy Roger Mortimore	2023/4/3
Guest Editorial: Pandemic Aftershock-The challenges of rapid technology adoption and social distancing for interactive marketing practice		Paul Baines Mairead Brady Shailendra Jain	2022/2/24
The dynamic interplay of hope vs fear media appeals in a referendum context		Iain Black Paul Baines Ning Baines Nicholas O'Shaughnessy Roger Mortimore	2021/3/11
Fundamentals of Marketing 2e		Paul Baines Sophie Whitehouse Paolo Antonetti Sara Rosengren	2021
Countering the fear in propaganda	The Sage handbook of propaganda	Paul Baines Nigel Jones	2020
Towards the Measurement of Islamist Propaganda Effectiveness: A Marketing Perspective	The SAGE Handbook of Propaganda	Paul Baines Nicholas O’Shaughnessy	2020