Patricia Huddleston

Patricia Huddleston

Michigan State University

H-index: 33

North America-United States

About Patricia Huddleston

Patricia Huddleston, With an exceptional h-index of 33 and a recent h-index of 23 (since 2020), a distinguished researcher at Michigan State University, specializes in the field of Eye-tracking, merchandise display, store loyalty, store trust, private brands.

His recent articles reflect a diverse array of research interests and contributions to the field:

Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames

Visual cues during shoppers’ journeys: An exploratory paper

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment

Gardening motivations of US plant purchasers during the COVID-19 pandemic

Display Complexity Affects Visual Processing of Horticultural Plant Retail Displays

The effect of hedonic presentation on consumers’ willingness to pay and purchase intention for minimally branded products online

Significance to the Horticulture Industry

Patricia Huddleston Information

University

Position

Professor of Retailing

Citations(all)

5151

Citations(since 2020)

2162

Cited By

3844

hIndex(all)

33

hIndex(since 2020)

23

i10Index(all)

57

i10Index(since 2020)

45

Email

University Profile Page

Michigan State University

Google Scholar

View Google Scholar Profile

Patricia Huddleston Skills & Research Interests

Eye-tracking

merchandise display

store loyalty

store trust

private brands

Top articles of Patricia Huddleston

Title

Journal

Author(s)

Publication Date

Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames

Journal of Brand Management

Iago S Muraro

Kjerstin Thorson

Patricia T Huddleston

2023/4/9

Visual cues during shoppers’ journeys: An exploratory paper

Journal of Retailing and Consumer Services

Patricia Huddleston

Mary Tuski Coveyou

Bridget K Behe

2023/7/1

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

new media & society

Dominik Neumann

Patricia T Huddleston

Bridget K Behe

2023/1

What you see is what you get, and what you don't goes unsold: Choice overload and purchasing heuristics in a horticulture lab experiment

Agribusiness

Aaron Staples

Bridget K Behe

Patricia Huddleston

Trey Malone

2022/7

Gardening motivations of US plant purchasers during the COVID-19 pandemic

Journal of Environmental Horticulture

Bridget K Behe

Patricia T Huddleston

Charles R Hall

2022/3/1

Display Complexity Affects Visual Processing of Horticultural Plant Retail Displays

Journal of Environmental Horticulture

Bridget K Behe

Aaron Staples

Patricia Huddleston

Trey Malone

2022/3/1

The effect of hedonic presentation on consumers’ willingness to pay and purchase intention for minimally branded products online

Journal of Promotion Management

Jing Yang

Juan Mundel

Patricia T Huddleston

Bridget K Behe

2022/10/3

Significance to the Horticulture Industry

Horticulture

Boxwood Blight

2021

How does visual attendance to plant attributes influence choice behavior?

XXXI International Horticultural Congress (IHC2022): International Symposium on Innovations in Ornamentals: from Breeding to 1368

AL Rihn

BK Behe

CR Hall

PT Huddleston

2022/8/14

Factors influencing consumer delight and likelihood to purchase again

XXXI International Horticultural Congress (IHC2022): International Symposium on Innovations in Ornamentals: from Breeding to 1368

BK Behe

PT Huddleston

2022/8/14

Financial constraints and financing decision in cross-border mergers & acquisitions: evidence from the US retail sector

The International Review of Retail, Distribution and Consumer Research

Jie Li

Patricia Huddleston

Linda Good

2021/8/8

International retail format transfer: A comparison study of Australian and US warehouse club members

Journal of Retailing and Consumer Services

Jie Li

Patricia Huddleston

Stella Minahan

2021/3/1

Affordable luxuries: Comparing American and Chinese millennial consumers

Asia Pacific Management Review

Juan Mundel

Didier Soopramanien

Patricia Huddleston

2021/12/1

Simple or complex? Consumer response to display signs

Interdisciplinary Journal of Signage and Wayfinding

Melinda Knuth

Bridget K Behe

Patricia T Huddleston

2020/8/21

Recycled or reclaimed? The effect of terminology on water reuse perceptions

Journal of environmental management

Nikki McClaran

Bridget K Behe

Patricia Huddleston

R Thomas Fernandez

2020/5/1

ADVERTISING AND INSTAGRAM: EFFECTIVE OR DISTRACTIVE?

2020 AMA Summer Academic Conference

Dominik Neumann

Patricia Huddleston

Bridget Behe

2020

Water conserving message influences purchasing decision of consumers

Water

Melinda J Knuth

Bridget K Behe

Patricia T Huddleston

Charles R Hall

R Thomas Fernandez

...

2020/12/11

Motivators of prestige brand purchase: Testing cultural (in) stability of measures over time across the United States, Poland, and South Korea

Journal of International Consumer Marketing

Eunyoung Sung

Roger Calantone

Patricia Huddleston

2020/1/1

Seeing red? The role of font color, size, and sale sign location in retail garden center displays

Journal of Environmental Horticulture

Bridget K Behe

Melinda J Knuth

Patricia T Huddleston

Charles R Hall

2020/12/1

Seeing through the forest: The gaze path to purchase

Plos one

Bridget K Behe

Patricia T Huddleston

Kevin L Childs

Jiaoping Chen

Iago S Muraro

2020/10/9

See List of Professors in Patricia Huddleston University(Michigan State University)